What work does aviation industry marketing and sales department carry out?
Asked by Vinayak R Nath
how do the do the sales, what are thier objectives, how they operate on daily basis etc

Best Answer:
Well the marketing is kind of obvious. They have to market to consumers about the airline. Even though everyone knows like United or AA it's still necessary for them to keep their name out there in front of people. Everyone knows McDonald's but yet they still spend at least $1million in advertising every year. The marketing works on buying advertising in markets all over the US and even globally as well as putting out their own flyers and publications and buy space in news prints and magazines. The goal of marketing is to make thier airline number 1 in peoples minds when they think of flying. Sales i'm not as sure on. I'm sure most of the sales are counter or online but the sales reps might be in more contact with travel agencies trying to get them to book more on their flights