Career Questions and Answers
Account executive position?
Asked by Ryanm786
Hi Yahoo! Answer community!
How are ya'll doing? I was just wondering if you guys knew what exactly account executives did.. What is their job? What is their position? How much do they get paid (do they get paid good)?
A:
Best Answer:
According to the US Dept of Labor:
What do they do?
First, some background: Advertising, marketing, promotions, public relations, and sales managers coordinate market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities for companies.
So what is a marketing account executive?
The account executive manages the account services department, assesses the need for advertising, and, in advertising agencies, maintains the accounts of clients.
What are they paid?
Median annual earnings in May 2004 were $63,610 for advertising and promotions managers and $87,640 for marketing managers. Median annual earnings of advertising and promotions managers in May 2004 in the advertising and related services industry were $89,570. Median annual earnings in the industries employing the largest numbers of marketing managers in May 2004 were as follows:
Computer systems design and related services $107,030
Management of companies and enterprises 98,700
Insurance carriers 86,810
Architectural, engineering, and related services 83,610
Depository credit intermediation 76,450
According to a National Association of Colleges and Employers survey, starting salaries for marketing majors graduating in 2005 averaged $33,873; starting salaries for advertising majors averaged $31,340.
What do you have to do to get a job like this?
A wide range of educational backgrounds is suitable for entry into advertising, marketing, promotions, public relations, and sales managerial jobs, but many employers prefer those with experience in related occupations plus a broad liberal arts background. A bachelor’s degree in sociology, psychology, literature, journalism, or philosophy, among other subjects, is acceptable. However, requirements vary, depending upon the particular job.
For marketing, sales, and promotions management positions, some employers prefer a bachelor’s or master’s degree in business administration with an emphasis on marketing. Courses in business law, economics, accounting, finance, mathematics, and statistics are advantageous. In highly technical industries, such as computer and electronics manufacturing, a bachelor’s degree in engineering or science, combined with a master’s degree in business administration, is preferred.
For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A course of study should include marketing, consumer behavior, market research, sales, communication methods and technology, and visual arts—for example, art history and photography.
Good luck!
http://www.bls.gov/oco
Answered by waswisgirl1
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