How or where can i generate leads for my auto dealership in a high-line market place.?
Asked by jediggs
I am a salesman for a Land Rover/Jaguar store that is new in the area and has very little floor traffic. They do no advertising and very little internet other than what comes from the manufactures for customer communication, so how can i be independant and find my own customers to begin the pipeline of a steady 20 car amonth business if not more.

Best Answer:
I work for a company that also sells a high price-tag product. The one difference between what we sell and what you sell is that we are not limited by geographic region. That being said, it is a little different sales process, but I think the overall sales strategies are still the same. One way in which we were able to generate a significantly higher volume of sales was through capitalizing on referral programs. This involves developing and continuously strengthening relationships with past customers. The leads generated through customer referrals convert at a much higher rate than normal marketing leads, and they are much cheaper to generate. There are many examples that I could provide, but it seems like you are well spoken and a competant sales person and could come up with some creative ways to build these relationships. I hope this helps,

As a customer I like the dealerships that offer something for making a deal. Even so it isn't much compared for spending all that money on a car, but the ladies like it. 10 free massages or Spa visits at a local Spa etc. Especially with Valentines Day coming up. Good Luck ;-)
Answered by happygal