what exactly does a marketing director and a marketing intergration manager exactly do?
Asked by viva la Revolution
i want to get into marketing when i get older, and i saw marketing directors make around 135k a year, and marketing integration managers make around 105k a year, and i was wondering what they exactly do. please help, best answer given

Best Answer:
I dont know what an integration manager is but I can tell you about marketing. People who work in marketing are responsibile for selling things. 99% of their job is to make money. They are responsible for creating the marketing communications (marcom) that increases the public's awareness and encourages people to buy your product or serice. The marcom could be newspaper / tv or radio ads, web banners, flyers that come to your house, etc. They are responsible for pricing the service or product so that its profitable and a good alternative to the competition and creating offers and discounts to attract new and retain existing customers. They are responsible for figuring out who needs their product or service, where they live and how to best communicate with them. It is a fast paced job; lots of deadlines, lots of creative work with a wide variety of people and always the focus on the numbers. You report in to the company executives. You work with the people who design and update your product or service as well as the people who support it and sell it (storefront, websites etc). You are alwasy monitoring the numbers: how many customers did we get, how many left us, (why?) how much are they paying, how can we sell them more, how is the competition performing? etc.You live and die by the numbers: if you meet your targets for sales, revenue, etc you usually get a bonus on top of your salary. If you don't make the numbers you dont get a bonus and eventually you'll get fired. The director is responsible for all of this, and maybe more. It can be cutting edge, dynamic work but it's not for everyone... Good luck. I suggest you figure out what you like and what your'e good at and start there. Focus some, but not too much, on the salaries.

i dunno
Answered by loserlee92 m

a marketing director is the director of advertisment
Answered by hbkwhc