How do you construct a marketing plan fora company that sells high end wood sales to hotels/banks.?
Asked by Jonathan
I am in charge of putting together a marketing program for a woodworking company that does high end sales. How do you begin to construct one. I also need to set up a program to have new agents come in and train to sell the product.

Best Answer:
Well, first you need to look around and see what other companies supply with the same product and do a comparison (analyze your strengths and weakneses as well as advantages you have over other products). Then, describe your product and decide how you want to position it for your target clients (usually this requires research) you may want to emphasize on quality of your product, uniquness, or that it is of modern style, or classic, etc. Then identify the channels through which you are going to outreach your clients: direct marketing, or other channels. then describe what kind of marketing materials you will prepare (printed material, website, sometimes wood samples help) and then attach a budget