What We do
The Swatch Group Ltd. in Biel (Switzerland) is today the largest manufacturer of finished watches in the world. The Swatch Group is synonymous for durable, emotional consumer products of high quality. With its own worldwide network of distribution organizations, the Group is active in the manufacture of finished watches, movements and components (e.g. ETA). It produces practically all the components necessary to its watch companies. The Swatch Group US offers watches in all price and market categories:
- Blancpain and Omega, in the luxury and prestige segment
- Rado and Longines in the top range
- Tissot, Hamilton and Calvin Klein in the middle segment
- Swatch and FlikFlak in the so-called basic segment
- Endura produces "private label" watches whose prices vary according to the customer's wishes
