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Starting with no clients in 1990, and two names that people would remember, ParadyszMatera has since grown into an industry leader in Multichannel Marketing, Direct Mail, Internet Marketing and Insert & Print Media.
From the very beginning, Chris Paradysz and Angelo Matera realized that despite rapid advances in technology, direct marketers would need as much real-time and historical insight as they do for their own business.
Out of this came the vision to create a company with a new approach to direct response media. An approach that would need to be built from scratch because it simply didn't exist. A company that would be built on great talent and impeccable ethics. A first class operation. With clients becoming more demanding and consumers and businesses more media savvy, the time was right.
With this vision, Chris and Angelo worked relentlessly to build a culture around achieving results. Since direct marketing is measurable, this needed to be their hallmark. But introducing the new culture required client partnerships. Partners who would let our company into their business, their history, their products. Otherwise, accountability would be impossible. And the tools and information would be missing relevancy…the nastiest curse any media company can suffer.
We practiced what our founders preached.
Over the years, ParadyszMatera has helped to build some of the most profitable markets for the most recognizable companies: Vonage, Mayo Clinic, Forbes, March of Dimes, among them and more recently, Levenger and the Alzheimer's Association.
Yet despite our clients' successes, and despite our growth, our vision has remained the same. Our culture has remained the same. What matters are results that impact our clients' businesses. | | |
