Dealer Tire is the only national firm exclusively dedicated to helping original equipment automobile manufacturers design, implement and manage profitable tire programs for their dealerships that, in turn, increase customer satisfaction, customer safety and customer retention. The company's mission of finding and replacing bald tires at dealerships has resulted in millions of safer vehicles on the road.
Dealer Tire's foundation rests on more than 80 years of successful experience in tire retailing with Walter J. Mueller, Inc., a family-owned tire business started in Cleveland by Walter J. Mueller in 1918. His son, Walter Dean Mueller, joined the company in 1945. In the late 1980s the company underwent a name change to Mueller Tire and Brake to reflect its additional product offerings. With Scott Mueller and Dean Mueller managing the business, Mueller Tire and Brake expanded throughout Northeast Ohio and into the Columbus area.
This growth is the result of Dealer Tire's mission to create extraordinary value through programs that make it easy and profitable for automotive dealers and OEMs to replace bald tires and retain customers.