
Red Bull
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Red Bull USA is a wholly owned subsidiary of our parent company Red Bull GmbH which is located just outside of Salzburg , Austria . We introduced the energy drink category to the US over ten years ago. Over that time we grew to be multi-billion dollar, global beverage company…and developed a very loyal base of consumers. How did we do that? We developed innovative marketing programs like Flugtag and Air Race. We aligned ourselves with extreme sport athletes whose energy and creativity embody our brand values. We also built a world class sampling program (I’m sure you’ve seen one of our Sampling Cars on the road!) that provides first time consumers with a great introduction to the Brand. If you are interested in learning more about Red Bull I encourage you to go to our [really cool] website www.rebullusa.com. |
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