About The Lead Dogs

The Lead Dogs is a lead development company that works with business-to-business marketers helping them manage inquiries, generate leads by phone and nurture interested prospects into sales-ready leads. Established in 1994, we have built a solid reputation by hiring the best talent, giving them to tools to succeed and being rabid about quality control.

While we're serious about helping you achieve outstanding sales results, we also like to have fun, too. So, why are we called The Lead Dogs?

The name came about over a pitcher of margaritas where it was determined our former name, "Database Marketing Group," fell far too short in expressing who we are for a company that does so much more. Mike Wallen, the company's founder, remembered seeing a sign that read, "If you're not the lead dog, the view never changes," with a picture of the dog's backside below the copy. Divine inspiration struck (or maybe it was the margaritas -- Mike isn't sure), and a new company name was born. That's why we say,

"If your marketing needs more bite, maybe you need a bigger dog. The Lead Dogs."