ASI (Advanced Services Inc.) is a state-of-the-art Call Center and a wholly owned subsidiary of General Electric Appliances (GE).  General Electric started ASI in 1990 with the primary purpose of providing ‘exceptional customer service’ to GE’s growing family of customers. 

Exceptional Customer Service is giving the customer more than is expected.  It’s all about providing the ‘little extra’ in everything we do to give the customer a satisfying experience concerning GE’s outstanding line of high quality appliances.

ASI Rapid City is one of three call centers operated by ASI nationwide. Our sister centers are located in Memphis, TN (our Corporate headquarters) and Norfolk, VA. All together ASI employs approximately 1,000 employees nation wide.  GE Appliances is headquartered in Louisville, KY.

If you’re considering a career with ASI please understand, “We Strive To Create The Highest Possible Quality Experience For All Our Customers.”  As a service provider for GE Appliances, we understand that customers choose GE because of their confidence in the General Electric name, the quality of the products sold under the GE brand and the quality service GE consistently provides.

As an ASI representative for GE, our Call Center Agents have the duty to maintain and build that customer confidence by giving quality service in a timely, competent, efficient and thoroughly professional manner.

We also believe in going that extra mile for our employees as well.