GR Wyse Publishing, LLC Jobs: Art/Entertainment/Publishing careers

LIFESTYLES ARE VAST, UNIQUE , and as interesting as the people who

perpetuate them. The affluent lifestyle is something a precious few enjoy, several

more hope for, and many others dream of.

FDR Magazine’s vision is to take the opportunity every other month to peer into

the lives of the affluent market from the perspective of the Designers, Architects,

and Artisans who create these unique atmospheres for their well-to-do client list.

The affluent residents of theWestern metropolitan markets in Florida include

those who live in upscale communities, spectacular locations waterside or golf

front, and unique metropolitan condominiums. Over a third of FDR readers

own a secondary and/or tertiary home in other parts of the Country and enjoy

travel abroad. As such, their tastes are broad and distinct.While every property

featured is indeed unique and breathtaking, they all share the common element

of each being a design worthy of review.

In advertising, we learn that repetition and/or saturation are the primary methods

of building a brand and causing an action to occur.While many publications

can offer advertisers single access to the affluent market, it is FDR that offers

multi-point saturation for our advertiser’s brand.

A PASSIONATE, INVOLVED READER… the key to advertising success in today’s fractured

media environment is to engage consumers in your advertising message. To do so one must find

environments that fully engage their audience with relevant content– this is FDR MAGAZINE.

FDR readers are high income/net worth consumers who are connoisseurs of fine homes,

architecture and interior design. They understand what it takes to make a home spectacular, and

they celebrate with us the craft and professionals that make it happen up and down our coast

every day. They find a kindred spirit in this passion in the pages of FDR MAGAZINE.

DISCRIMINATED CIRCULATION… FDR MAGAZINE is mailed exclusively to only those

50,573 households on theWest Coast of Florida that meet the strict FDR audience criteria.

Additional circulation is made available by special arrangement with select locations and venues

that cater to our audience and their lifestyle. No other regional publication offers the affluent

household concentration on theWest Coast of Florida of FDR MAGAZINE.

WORLD CLASS EDITORIAL... From the same people who brought you some of the world’s

most read publications including TheWall Street Journal, Vanity Fair, Esquire and The New

Yorker, comes Florida Designers Review. FDR understands the connection between world class

editorial and a highly engaged reader, and how that translates to a better return for our advertising

partners. That is why we have designed a magazine that employs the skill set of the publishing

industries top editorial talent to provide our reader with an insider’s view unlike any other. The

affinity between readers and their chosen magazines greatly benefits advertisers. The powerful

intimacy rubs off on the advertising, awarding it an authority and trustworthiness, creating a

positive effect on the perception and absorption of the message. FDR MAGAZINE editorial

content delivers a reader in the right frame of mind to be receptive to the advertisers’ messages.*

SUPERIOR PRODUCTION VALUES…When you are speaking to an affluent audience one

must do so in an environment consistent with the readers’ values. This is the philosophy behind

the stringent production values employed by FDR MAGAZINE. In an extremely splintered media

landscape, it is truly an honor to be the recipient of our readers’ attention. As such FDR spends a

great deal of time and energy selecting the highest quality images and paper stock to work in

harmony with our world class editorial and give our readers a magazine worthy of their time and

our advertising partners with an environment worthy of their message.

AN INDIVIDUAL WITH STANDARDS… delivering a quality product takes a team of quality minded individuals. Attention to details in publishing FDR have evolved to define and become what we affectionately refer to as THE FDR STANDARD. From the details in the story behind The FDR Standard for editorial of the tales we tell, to the details in defining the components of what an FDR Standard reader is, to the fulfillment of The FDR Standard for advertisers, FDR employs its Standard and expects the same from its people.

No company is any better than the people within the company. We are small, nimble and willing to take risks on things larger companies cannot conceive of. However because we are also small, success is not automatic. It takes a winning attitude, a winning work ethic and a desire to win every day from every one of the team partners. It is why we look for staff partners that partake in team or individual sports on a consistent basis; have developed professional relationships that carry beyond the scope of a job description, and carry a can-do attitude in their history. In other words, we look for people with their own Standard and who seek to engage others with similar Standards.

We look forward to learning more about what your Standards are, and why they are important to you.

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