
Our Business Strategy
![]() Our Philosophy
Our strategies for growth are very simple: 1. To continue expanding our product line. Expanding Our Policy Line The core of our business is to design insurance policies that can be used to help with those out-of-pocket expenses not covered by the existing primary insurance coverage of U.S. consumers. We will continue to develop new products that meet the needs of the market. Focus on Growing Our Distribution Network We focus our products on the worksite market because that is where most Americans buy health insurance. Many of the workers we insure are employed by small businesses. The people who sell our products at worksites in the United States are independent sales associates and sales coordinators who manage defined geographical territories. Nationally, there are more than 60,000 licensed sales associates and coordinators who market our insurance products.
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