About Us
 
 First Watch: A Fresh Idea At First Watch, we believe in putting our customers first. We begin each day at the crack of dawn, slicing fresh fruits and vegetables, baking muffins and whipping up our French toast batter from scratch. We’re committed to freshness—using some of the finest ingredients available—never compromising quality. Our unique Breakfast, Brunch and Lunch creations are freshly prepared to each order. When you arrive, we welcome you with a pot of our Sunrise Select® Premium Blend coffee, complimentary newspapers and Wi-Fi Internet access. We strive to provide unexpectedly extraordinary experiences to our customers everyday. It’s all part of our “YOU FIRST™” service philosophy—our commitment to doing whatever it takes to make our customers’ visits memorable. |
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