Marketing Manager, Professional Channel and Business Management: Align Technology

SUMMARY
This position will be responsible for driving the penetration and usage of Invisalign in the Professional Channel (Dentists and Orthodontists). That includes driving marketing programs, product and clinical messaging and managing overall business results with an end-to-end view. Role includes all aspects of marketing such as messaging, price, promotions, and various contact methods. Additionally, develops tools and programs for channel sales force. Position works closely with Product Management, Sales, Clinical Education, and outside vendors.

ESSENTIAL DUTIES AND RESPONSIBILITIES

· Understand customer mindset and barriers to adoption.

· Create compelling messaging including strong reasons to believe

· Develop comprehensive plans to gather data and proof points to support reasons to believe

· Develop and drive successful marketing programs that ladder to business objectives

· Understand the incremental impact of marketing programs including ROI

· Use promotions as a lever to create interest and convert

· Track overall business results including identification and monitoring of key metrics

· Provide input on next versions of our products to ensure compelling to customer (MRD)

· Interface with clinical research and advanced development on developing research and studies to support current and future product needs

· Investigate new markets opportunities and propose new products within those markets

Additional responsibilities:

Other duties may be assigned

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

· Customer focused

· Strong written and verbal communication skills

· Analytical and results oriented

· Strong project management

· Prioritizes well and strategic thinker

· Strong cross-functional teamwork

· Self starter who needs minimal supervision

EDUCATION and/or EXPERIENCE
· Bachelor’s degree or equivalent experience required, MBA preferred.

· 5 years of experience in marketing including messaging, promotions, and programs

· Proficiency with MS Office suite including Word, Excel, Outlook and PowerPoint required.

· Experience in working with Sales force is a plus

· Experience with medical device, pharmaceutical, or technology professional channels is a plus

PHYSICAL DEMANDS & WORK ENVIRONMENT
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

· Physical Demands: While performing the duties of this job, employee is occasionally required to stand, walk, sit, and use hands to handle objects and tools; reach with hands and arms, talk and hear. Employee must occasionally lift and/or move light to moderate weight. Specific vision abilities required by the job include close vision and the ability to adjust focus.

· Work Environment: The noise level and temperature in the work environment is usually moderate.

WORK SCHEDULE / HOURS

Regular business hours