Sr. Product Marketing Manager: EMC Corp.

Sr. Product Marketing Manager

EMC Corporation is the world leader in information storage systems, software, networks, and services that store, protect, move, manage and access the explosion of content. EMC solutions are enabling enterprises of all kinds to unite information as one resource, harness it as one source of value, and leverage it as one asset to reach the goals of the organization.

If you thrive in a challenging, results-oriented, and rewarding environment take a closer look at EMC Corporation. Team up with the world leader and achieve your own ambitious goals!

Overview:
This role provides marketing support for EMC’s commercial document management product ApplicationXtender. The ideal candidate will understand the imaging and content market segment and will be both creative and highly motivated.

Duties & Responsibilities:
· Coordinate across all functional units including development, product management, professional services, and sales to manage product lifecycle and go-to-market strategies.
· Plan and execute launches, core positioning and messaging, sales training, partner support, and demand generation programs.
· Develop alignment and integration with other marketing functions and product groups to create more complete customer offerings.
· Support an OEM and VAR partner channel with awareness, channel enablement, and demand generation.
· Assess go-to-market requirements, developing recommendations for solution direction, establishing market awareness plans and strategies, producing sales enablement tools and marketing collateral.
· Guide product introductions and updates. Includes go-to-market activities, demand generation programs, competitive analysis, product positioning, sales awareness and training across all relevant channels. Support all stages of the sales cycle.
· Maintain current information about competitive offerings and ongoing competitive positioning.
· Take a global approach to product marketing to help drive awareness and market growth in all relevant geographies.

Skills:
· Ability to interface with all levels of organization including the executive management team as well as external customers, executive management, press and industry analysts.
· Ability to develop and drive a complete go-to-market plan with a focus on first-class execution.
· Experience in all aspects of inbound and outbound marketing activities.
· Excellent communication and writing skills.

Education & Experience:
· Knowledge of imaging solutions, content management, and/or business process management required.
· Bachelor degree, technical degree or business degree required; MBA with 3+ years preferred.
· 4-7 years Marketing experience in high tech is preferred; 3-4 years high tech experience in marketing.
· Experience working with a partner channel or field organization.


EMC is an Equal Employment Opportunity employer that values the strength diversity brings to the workplace.

EMC does not accept unsolicited Agency Resumes. EMC will not pay fees to any third party agency or firm that does not have a signed "EMC Agency Fee Agreement."

EMC Corporation (NYSE: EMC) is the world's leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. Information about EMC's products and services can be found at www.EMC.com.

If you're looking to make a difference, not just in technology but wherever people live and work, to advance what's possible and move the world forward, to work with the sharpest minds in information-come to EMC. And if you're looking for greater balance in your life, we can help there too with healthy work styles, full tuition reimbursement, personal wealth-creation support, and unlimited opportunities to do important and exciting work in IT. For more information on careers at EMC and to apply, click here.

EMC values an inclusive work environment where every employee is encouraged to share their ideas and talents, so we can leverage our diversity. From our diversity, EMC draws the strength to be a world-class company.

EMC is committed to creating an environment of inclusion that has many dimensions-cross-geography, cross-organization, and across traditional lines of difference, such as gender, sexual orientation, ethnicity, and race.

Thanks,
EMC Team