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Senior Marketing Manager, West Region CLM (Customer Lifecycle Management)
Position Description
The Senior Marketing Manager will execute detailed analysis of customer metrics and conduct quantitative evaluations of planned and completed Customer Life Management (CLM) programs and campaigns. This hands-on tactical role will provide periodic "standardized" and ad hoc reporting for multiple and diverse internal client groups, including regional and market leadership, CLM, network engineering, sales operations and finance.
Specific duties and tasks include, but not limited to:
•Identify, understand and report on postpaid customer base churn risks within the 6 West markets.
•Provide guidance and analytical support for West CLM programs with respect to problem identification, campaign targeting, post-launch reporting and analysis.
•Analyze CLM marketing communications campaign results and make recommendations for retention program implementation.
•Provide weekly porting analysis for the West Region.
•Ongoing reporting on West CLM programs and initiative in company-owned retail (COR) stores, such as COR Save Tools.
•Provide analytical support and prepare presentations for monthly churn reduction meetings and quarterly operations reviews.
•Understand U-Verse churn and its drivers.
•Streamline and manage all elements of data analysis and reporting for multiple diverse clients assuring timeliness, accuracy and consistency.
Position Qualifications
Essential Skills & Qualifications:
•Demonstrated success in the analysis, integration, management and reporting of multiple and extremely complex datasets. Ability to rapidly analyze and update reports with new data. Ability to distill and communicate findings into concise language and draw fact-based conclusions and recommendations.
•Strong quantitative skills, including comfort level with statistics.
•Excellent project management skills, including ability to set and meet tight deliverables for multiple simultaneous projects while assuring accuracy and consistency in deliverables.
• Excellent verbal & written communications skills. Ability to articulate needs and influence changes in multiple external and internal group.
• Collaborative working style, strong listening skills, with ability to incorporate multiple viewpoints into discussion and decision making.
•Client service orientation - ability to establish rapport, credibility and positive working relationship with all stakeholders and internal clients at all organizational levels.
•Power user of Microsoft applications, (i.e., Excel, Access, Power Point). Experience with SQL / databases strongly desired.
•Five years of direct experience in marketing or business-related function with direct responsibility for data analysis.
•Bachelors' degree required and/or Master's in Statistics, Marketing Research or other related field highly desirable.
AT&T Mobility is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V
