Marketing Consultant: Reynolds & Reynolds

The Marketing Consultant (MC) will manage assigned customer accounts and up-sell additional ad hoc campaigns via telephone and email. The marketing campaigns will target either (or both) the sales and service departments of the dealership through email, direct mail, voice and text. The MC will develop relationships with the Dealer Principal and/or other members of the dealership management team. The MC will be the primary point of contact for the customer and will have regular, sometimes daily contact. The MC will begin by forming a marketing strategy with the dealer and identifying service and sales goals. The dealership and the MC will then work together to build a marketing strategy. At the end of every campaign the results are evaluated with the dealer/dealership management.

Training:
This role will be learned via knowledge base, training from lead MC and Manager, sitting with other analysts to learn the process, and role playing.

• Database marketing and/or automotive dealership experience strongly preferred
• Outgoing, personable, persistent, and tough minded
• Good relationship building skills
• High attention to detail
• Able to work in a team-oriented environment
• Ability to multi-task
• Good presentation skills
• Solid phone skills