 | Vice President, Strategic Marketing Job Description:
Responsibilities
As the Vice President of Strategic Marketing at Oxygen Media, you will help make Oxygen known as an innovative and client-focused partner. You will lead a team in long-term strategic thinking and develop imaginative initiatives that are executed at the highest level of quality. You will report directly to the SVP of Marketing.
You will:
- Lead the development of strategic and innovative multiplatform initiatives to generate ad sales revenue (includes product integration, promotions and sponsorships)
- Balance client goals and requests with Oxygen brand requirements
- Continuously identify and evaluate key marketplace trends; seek opportunities for Oxygen to create relevant advertiser offerings and foster positive and effective working relationship ensuring open lines of communication and the ability to provide actionable solutions
- Work with research to continually develop compelling case studies and positioning
- Work with programming to strategically schedule sponsorship opportunities/programming events according to calendar and client needs
- Create annual trade marketing plan; lead pre-planning sessions with sales management to make sure needs are met
- Develop upfront presentation strategy and messaging plan; liaise with sales management, research, programming, on air, creative services, publicity to implement
- Be responsible for planning, monitoring and submission of budget and staffing plan
- Be a member of the ad sales management team; meet weekly with senior executives
- Manage and inspire the Strategic Marketing team
Signature: ~HJ~~CB~ Qualifications
Basic Qualifications:
- Minimum of a Bachelor's Degree
- Minimum of 10 years experience in marketing/ad agency or within entertainment & media
- Experience in sales marketing or business-to-business marketing
Eligibility Requirements:
- Interested candidates must submit a resume/CV through nbcunicareers.com to be considered (note job#: 836371).
- Must be willing to work at the station in New York, NY.
- Must be willing to take drug test and submit to a background investigation.
- Must have unrestricted work authorization to work in the United States.
- Must be 18 years or older.
Desired
- Strong knowledge of industry trends in new media and digital
- Knowledge of the on air/television production process
- Strong leadership & interpersonal skills and a professional attitude in working with internal and external clients
- Effective presentation skills
- Organization skills, detail-orientation, and the ability prioritize and manage multiple projects at the same time for self and team to meet deadlines
- Ability to adapt quickly in a fast-paced, ever-changing media landscape General
Oxygen is a program service of NBC Universal Cable Entertainment, a division of NBC Universal - one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Oxygen was launched in 2000 to create a network targeted to younger women, and became an NBC Cable network in 2007. For more information visit www.Oxygen.com. We offer a competitive salary, an outstanding benefits package and the professional advantages of an environment that supports your development and recognizes your achievements. We are an Equal Opportunity Employer.We offer a competitive salary, outstanding benefits package and the professional advantages of an environment that supports your development and recognizes your achievements. We are an Equal Opportunity Employer. GE is an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation.
The United States has regulations that govern the hiring of current or former U.S. Government employees. If you currently work for (or have in the past) the U.S. Government (in any capacity), you may have certain responsibilities under these regulations and certain restrictions may apply to your potential employment with GE. Therefore, if you are contacted by GE regarding a position of employment, and you have worked for the U.S. Government at any time, please immediately inform the GE representative of this fact.
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