Regional Marketing Manager/FT/Strayer University: Strayer University

Regional Marketing Manager/FT/Strayer University

Strayer Education Inc. (NASDAQ: STRA) is an education services holding company whose primary asset is Strayer University, a 116-year old institute of higher learning. With more than 44,000 students on 62 campuses in 12 states and the District of Columbia, and a plan to have campuses nationwide, it continues to fulfill its focused mission to make post-secondary, high quality, accredited education achievable for motivated working adults. The University has become one of the most respected adult-focused universities in America, and a leading provider of online education. While maintaining this outstanding, high academic quality, Strayer has become one of the most successful companies in the field of education and has posted superior financial performance over the last five years, resulting in a market capitalization in excess of $3 billion.

Strayer University is seeking a dynamic and dedicated professional for our Regional Marketing Manager position to be based in our regional office in either Atlanta, GA, or Orlando, FL. This position is responsible for marketing strategy development, planning, implementation and evaluation (for Strayer campuses in Georgia and Florida) to ensure sufficient inquiry generation and awareness of all campuses within assigned markets.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

On an ongoing basis, this position is responsible for:
- Developing quarterly marketing strategy and budget for each assigned market, implementing strategy within budget, evaluating results, and initiating changes if necessary.
- Executing media buys (through media buying firm/ad agency but may include some direct buying), evaluating and approving recommended buys, and managing relationship with media firm. Includes television, radio, print, and directory advertising.
- Developing and executing direct mail and internet/email strategy using both outside services, internal resources, and buying direct as necessary. Responsible for the ongoing monitoring of direct mail and internet/email results.
- Communicating regularly with campuses and regional offices to ensure that all customers are aware of and understand the marketing strategy. Assisting in the communication of marketing needs from campuses and regions to the marketing department.
- Developing a thorough understanding of the markets within the region, including competitive situations, media mix, local opportunities, and Strayer's brand awareness. Identifying problems and recommending solutions, as well as identifying local opportunities for increasing awareness and generating inquiries.
- Utilizing the organization's CRM (Customer Relationship Management) program to track results and improve the effectiveness of future initiatives.
- Working closely with other marketing managers to ensure sharing of best practices, coordination of company-wide projects such as internet strategies and promotional material purchase and use.
- Assisting in identifying training and communications needs across the university and in implementing solutions to those needs.
- Participating in department meetings, marketing strategy planning meetings, and campus and regional meeting as requested or as needed.

QUALIFICATIONS:

- Bachelor's degree in marketing, advertising, communications or related field; master's degree preferred.
- Minimum of 3-5 years of experience in agency or in-house marketing department.
- Ability to manage multiple projects to timely and accurate completion.
- Ability to communicate clearly and effectively in written documents and oral presentations.
- Some local and overnight travel (approximately 20%) required.

We offer a competitive salary along with a comprehensive benefits package, including a 90% tuition discount, and opportunities for personal and professional growth. If you are seeking a growing organization, and the opportunity to exercise your creativity to meet the changing needs of a dynamic company, come join our team today by emailing your resume and letter of interest, including salary requirements to: marketingjobs@strayer.edu. Please include the position title in the subject line of the email. No phone calls, please. Unfortunately, no relocation assistance is allocated for this position. EOE

To learn more about us, visit us online at www.strayer.edu.