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Marketing Analyst II: Vonage

The Sr. Marketing Analyst is responsible for analytical support across all aspects of the marketing and sales department.

Reporting to the Director of Marketing Analysis, the Sr. Marketing Analyst serves an important support role to the marketing team, as well as other functional areas within Vonage. This position includes acting in an advisory capacity, consulting with channel/brand/segment/distribution managers and most importantly, helping further develop marketing’s critical thinking process. In addition to campaign performance and test analysis, the Sr. Marketing Analyst is responsible for proactively providing insights to the marketing team based on daily tracking and analysis of operational data. The Sr. Marketing Analyst will also be responsible for managing marketing wide analysis and reporting plans and overseeing cross-functional project teams to insure data availability, data integrity and shared learnings. The Sr. Marketing Analyst will be an integral part of the team responsible for the successful growth and profitability of our marketing efforts.

Essential Job Functions:
-Marketing performance analysis background and experience
-Experience in analyzing acquisition Direct Mail tests, or online banner performance, or paid search keyword performance
-Analyze effectiveness of direct response new member acquisition campaigns and current member retention programs
-Manage marketing testing process including test design, universe sizing, clearly defined test parameters & variables, definition of success metrics, ensuring of data availability & tracking, final results analysis, rollout recommendation and information sharing with broader team
-Produce subscriber metrics trending and reporting including member profitability, churn propensity, usage patterns, forecasting, breakeven analyses, channel source tracking & attribution and customer profile information
-Dissemination of key learnings across team
-Development, implementation and management of performance tracking and analysis tools that support overall effectiveness
-Contribute to development of Enterprise Data Warehouse to provide greater transparency on business performance and metrics. Support business intelligence tool rollout.
-Monitor and negotiate work activities with internal & external partners in order to coordinate timely and consistent delivery of high quality data, reporting and analyses
-Proactively identify opportunities for growth and/or increased efficiency via what-if scenario analysis
-Support of organizational objectives through sizing of new audience segments and contributing to related business cases
-Produce executive-level reporting, including quarterly performance reviews to Board of Directors
-Other projects as assigned

Specific Requirements:
-3-5 years industry experience
-Extensive experience in media analytics (Online Display & Search and/or TV)
-Experience in a start-up or rapid growth environment desired
-Analytical expertise – excellent critical thinking and problem solving skills
-Must have media analytics experience (online search and display and/or TV)
-Analytical expertise – excellent critical thinking and problem solving skills
-database querying (or more specifically: MS Access, SQL, etc.)
-data retrieval and analysis
-business performance analysis
-acquisition campaign and test analysis
-excellent written and verbal communication skills
-excellent presentation skills
-Outstanding proficiency in MS Excel, database querying (MS Access, SQL, DbVisualizer, BrioQuery, etc.) and MS PowerPoint – “hands on” involvement with data retrieval and analysis
-Excellent written and verbal communication skills
-Excellent presentation skills
-Detail oriented, deadline driven and able to meet multiple deadlines while staying highly organized
-Proven ability to work cross-functionally and be a team player
-Proven ability to follow-up and complete tasks in a timely manner
-Must be a self-starter: able to work independently and stay cool under pressure
-Adept at handling projects - dive into it, drive forward, and see it through to completion
-Proven skills in dealing with shifting priorities and the ability to remain flexible
-Proven skills in displaying entrepreneurial and professional mentality

Additional Skills (would like to have but not required)
-Solid understanding of telesales metrics and analysis
-Solid understanding of web page/shopping cart metrics and analysis
-Experience in telecommunications sector or other subscription based services




Education:
-Undergraduate degree in marketing, business or related major required. MBA preferred.





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