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Sony PlayStation: Product Public Relations Manager: Sony Computer Entertainment America

Sony PlayStation®: Product Public Relations Manager
Foster City, California

We are seeking a Product Public Relations Manager located in Foster City, CA. This position oversees the public relations for a variety of first-party PlayStation® family entertainment software titles. Must be creative and strategic thinker with proven abilities to lead teams and create/execute strong public relations campaigns.

Responsibilities:

• Develop and implement PR plans and campaigns for a variety of first-party PlayStation® family entertainment software titles.
• Manage PR agency effectively on projects and programs – on budget, on time.
• Manage PR specialists on day-to-day activities and offer career growth and guidance.
• Relationship development with key members of enthusiast, consumer and business media, including various vendors, other SCEA department and both internal and external developers.
• Create strategic and proactive programs to gain media mind share and understanding of the product platforms and associated first party titles.
• Oversee creation (and create) PR materials including fact sheets, pitch letters, Q&A’s, FAQ’s, developer bios, testimonial sheets, press releases and wrap reports.
• Drive online (multi-player) program for titles by creating innovative and forwarding thinking programs for online functionality.
• Manage projects with minimal supervision and direction and be able to mange up to supervisor as appropriate.
• Initiate creative brainstorming session to generate new ideas and initiatives for software campaigns.
• Prepare and media train spokes people (developers, internal producers, etc.) for media presentations/interviews.
• Oversee coordination of media tours/events and attend as necessary
• Develop compelling, targeted messaging for titles; prepare materials and manage press in an effort to implement messaging.
• interface effectively with other departments.

Skills / Requirements:

• Requires a BA in Business, Marketing or Communications, excellent communication/organizational skills, consumer brand experience a plus. Gaming knowledge preferred.
• 5 or more years experience in public relations required. Gaming knowledge or gaming as a hobby preferred. Candidates should have knowledge and experience in either high technology and/or consumer markets. The ability to learn and develop with an established and growing market is a must.
• Basic understanding of game development preferred, but not required. Proficiency in using Lotus Notes, Microsoft Office: Word, Excel, and PowerPoint and Internet applications.
• Strong oral and written communication skills required. The desired applicant must posses the ability to work well as a team member and have the ability and desire to build and foster relationships with various members of the media.
• The successful candidate will possess relevant media relations experience in consumer PR and will create and execute pro-actively as well as reactively, build relationships and foster two-way communication that keeps a pulse on the industry.
• The candidate must have the ability to work closely with different teams and departments within SCEA (including product marketing, product development, etc.) as well as maintain good relationships with external vendors and service providers.

  
  

  For confidential consideration, please submit resumes via our website and reference jobcode: #EH11340.

  Submit resume at:
  

  www.us.playstation.com/jobs
  Sony Computer Entertainment America

  
  Principals only please. An EEO.