 | Sr. Industry Marketing Manager Power Sports Job Description:
Responsibilities
-Develop Industry growth strategies, key objectives, and action plans based on analysis of the industry
-Develop, implement and monitor a comprehensive marketing calendar for the Industry containing actionable and innovative marketing strategies/tactics to achieve growth and profitability goals
-Own key metrics pertaining to the Industry P&L performance (Sales, Net income, New consumer accounts, Dealer enrollments, Dealer Activation, Average Account Life, Sales per active dealer, Client penetration, Risk Adjusted Contributed Value (RACV)) in conjunction with industry GM and utilize to drive/measure strategy and marketing efforts.
-Develop, communicate and monitor key marketing metrics including 1) net promoter score, 2) dealer behavior and 3) marketing program effectiveness
-Collaborate with public relations and other Industry Marketing Managers to ensure optimization and consistency of market strategy, positioning and messaging
-Create, build and maintain a collaborative partnership with sales teams.
-Lead market research and competitive intelligence efforts to infuse market insights into strategic planning and marketplace differentiation.
-Partner with campaign management team to deliver successful campaigns - business-to-business and consumer.
-Manage Industry Marketing Manager
-Responsible for Power Sports Industry marketing budget (development, planning and tracking)
Signature: ~HJ~~CB~ Qualifications
YOU MUST BE ABLE TO SATISFY THE REQUIREMENTS OF SECTION 19 OF THE FEDERAL DEPOSIT INSURANCE ACT.
-Bachelor's Degree in marketing or related area
-10+ years of overall business experience
-5+ years experience in business-to-business marketing and/or financial services marketing.
-Sound understanding of marketing tools and methodologies.
-Proficient in Microsoft PowerPoint, Word, and Excel, and Outlook tools.
-All applications for employment must be submitted through either www.gecareers.com or the Career Opportunity System (COS) to be considered
-You must be 18 years or older
-You must be willing to take a drug test as part of the selection process
-You must be willing to submit to a background investigation as part of the selection process
-You must have unrestricted authorization to work in the United States
-If currently a GE employee, you must have been in your current position for at least 18 to 24 months, have at least a "consistently meets expectations" performance rating and have the approval of your manager to post (or the approval of your manager and HR to apply if you don't meet the time-in-job or performance requirement).
Desired
-MBA degree
-Experience working with field sales teams
-Ability to confidently interact with senior management
-Strategic thinker - independent - innovative -accountable - team player
-Ability to handle multiple tasks/issues simultaneously while paying close attention to details
-Thrives in a fast paced environment
-5-10 years experience in business-to-business marketing and/or financial services marketing. General
Sales Finance, based in Kettering, Ohio, is part of GE Money. The Sales Finance division provides private label credit card programs, marketing, installment lending, warranty services, and financial services for national and regional retailers, dealers, manufacturers, and service providers in more than 20 industries including: home improvement, home utility, power sports, outdoor power equipment, furniture, floor covering, sporting foods, automotive, recreational vehicles, consumer electronics and appliances, marine, music, jewelry, and health care.
With $163 billion in assets, GE Money offers a range of financial products including private label bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans, and credit insurance. More information can be found at www.gemoney.com .
For US employment opportunities, GE hires US citizens, permanent residents, asylees, refugees, and temporary residents. Temporary residence does not include those with non-immigrant work (F, J, H, or L visas), such exceptions to these requirements will be determined based on shortage of qualifies candidates with a particular skill. GE will require proof of work authorization.
** APPLICATION INSTRUCTIONS**
GE internal applicants: Visit the Career Opportunity System to apply.
For all other applicants: Visit www.gecareers.com to apply. GE is an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation.
The United States has regulations that govern the hiring of current or former U.S. Government employees. If you currently work for (or have in the past) the U.S. Government (in any capacity), you may have certain responsibilities under these regulations and certain restrictions may apply to your potential employment with GE. Therefore, if you are contacted by GE regarding a position of employment, and you have worked for the U.S. Government at any time, please immediately inform the GE representative of this fact.
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