Vice President of Institutional Marketing Job Summary:
The VP of Institutional Marketing Works in partnership with the Division Marketing heads to launch new marketing offerings, develop comprehensive related marketing programs and sales tools while also developing and implementing an effective brand marketing strategy and plan. Responsible for shaping an enterprise wide marketing strategy, web strategy, branding and advertising strategy that enhances the patron experience and helps drive incremental revenue.
Reports to:President/CEO of Woodruff Arts Center
Essential Duties/Responsibilities:
Works collaboratively with all Divisions of Woodruff to formulate strategic integrated marketing programs.
Researches, analyzes and monitors financial, technological and demographic factors to recommend ways to capitalize on market opportunities and minimize negative market changes.
Drives external marketing activities to promote the programs of the Divisions in order to increase awareness, positioning, messaging and demand.
Responsible for the development and execution of patron acquisition and retention initiatives that drive Divisional web site traffic and ticket sales.
Create and implement a branding strategy to use ?Woodruff? as a mark of location and quality with the Divisional Brands marketing the activities and events.
Develop an e-commerce and web strategy to facilitate integrated marketing programs, increase ticket sales, audience engagement and awareness.
Identify metrics, create measurements, and set goals, for the enterprise wide marketing programs demonstrating a return on investment (ROI)
Design, develop, implement, and lead market research projects. Analyze results and develop and execute marketing programs based on research findings.
Seek and plan opportunities to grow enterprise wide earned income annually by examining pricing, packaging, and product offerings, both existing and potential.
Supervisory Responsibilities: (To be determined)
Competencies:
To perform the job successfully, an individual should demonstrate the following competencies:
Analytical - Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data.
Design - Generates creative solutions; Translates concepts and information into images; Uses feedback to modify designs.
Problem Solving - Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
Project Management - Develops project plans; Coordinates projects; Communicates changes and progress; Manages project team activities.
Technical Skills - Shares expertise with others.
Interpersonal Skills - Remains open to others' ideas and tries new things.
Oral Communication - Speaks clearly and persuasively in positive or negative situations.
Teamwork - Exhibits objectivity and openness to others' views; Contributes to building a positive team spirit; Supports everyone's efforts to succeed.
Visionary Leadership - Inspires respect and trust; mobilizes others to fulfill the vision.
Change Management - Develops workable implementation plans; Communicates changes effectively; Builds commitment and overcomes resistance; Prepares and supports those affected by change; Monitors transition and evaluates results.
Business Acumen - Understands business implications of decisions; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
Diversity - Shows respect and sensitivity for cultural differences.
Ethics - Inspires the trust of others; Upholds organizational values.
Organizational Support - Supports organization's goals and values.
Strategic Thinking - Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
Judgment - Supports and explains reasoning for decisions; Includes appropriate people in decision-making process.
Motivation - Measures self against standard of excellence.
Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position.
Adaptability - Changes approach or method to best fit the situation.
Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.
Education/Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience:
Bachelor's degree (B. A.) from four-year college or university; or 10+ years of related experience and/or training; or equivalent combination of education and experience.
Must be highly motivated, analytical and business focused with proven ability to develop comprehensive marketing plans that accelerate market share and sales growth
Language Skills:
Ability to read, analyze, and interpret general business periodicals, professional journals, and technical procedures. Ability to effectively present both written and oral information and respond to questions from groups of managers, volunteers, patrons, and the general public.
Mathematical Skills:
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
Reasoning Ability:
Ability to define problems, collect data, establish facts, and draw valid conclusions.
Computer Skills:
Must be proficient in Microsoft Word.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this Job, the employee is regularly required to talk or hear. The employee is frequently required to use hands to finger, handle, or feel and reach with hands and arms. The employee is occasionally required to stand; walk and sit. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is that of a typical office environment.
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