Media Planner: Ogilvy

Title: Media Planner

Job Summary:

• Media planners (MP) are the day-to-day focal point of the account. The MP is expected to have a complete and unquestioned understanding of their assigned client’s media business and overall marketing objectives

• The MP is steward of the media planning process and is expected to provide mid-level strategic recommendations to the senior media team and/or the client. The position is usually supported by the AMP and reports to at least a Media Supervisor level

Responsibilities

• Day-to-day management of the media plan including oversight of buy recommendations, execution details, budgets/accounting

• Develops analysis that leads to optimization recommendations

• Works with senior management to develop strategies and recommendations for media plans

• Demonstrates close working relationship and integration with account management and traditional planning teams

• Delegation, oversight and training of Asst. Media Planners

• Handle day-to-day client requests and questions

Qualifications:

• 1-3 years of media planning/buying experience, including at least 1 year focused on online/DR

• Good writing and verbal communication skills (including presentation skills)

• Strong analytic skills and ability to relate results to client business objectives

• Knowledge of media tools (ad serving, research) and procedures (both media and inter-department)

• Excellent time management and multi-tasking skills

• Understands the concepts of reach, frequency, frequency management, ROI and latency

• Strong relationships with publisher and technology partners