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Senior Global Brand Development Manager: Hasbro, Inc.

Job ID4054
Company NameHasbro, Inc.
Job CategoryMarketing; Advertising/Public Relations
LocationPawtucket, RI
Position TypeFull-Time, Employee
Experience5-10 Years Experience
Desired Education LevelMaster of Business (MBA)
Date PostedOctober 20, 2009
Hasbro, Inc.
View Hasbro, Inc. profile and job listings

Hasbro, Inc. is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at www.hasbro.com
Function/Purpose:
One of Hasbro’s high-profile Global Brands has an exciting opportunity for a detail-oriented, brand developer to oversee the global product development process and line planning activities. In this role, you will partner with cross-functional teams (design & development, packaging, engineering, demand planning, costing) on all phases of product development. As such, the successful candidate will need to be a proactive, collaborative, and responsive team leader/member. With a mindset that combines strong creative acumen with analytic based judgment, you will build and leverage best practices to enable the business to meet and/or exceed brand goals.
Primary Duties and Responsibilities
Under the general direction of the Global Brand Leader and senior team, you will:
  • Lead cross-functional teams to execute key brand initiatives, including finding innovative ways to grow higher margin businesses.
  • Drive product innovations through the system to better meet consumer demands.
  • Develop overall go-to-market product strategy.
  • Partner with global supply chain to identify programs to decrease development costs and gain efficiencies where applicable.
  • Maintain current knowledge of modern manufacturing trends, technologies and competitive practices.
  • Collaborate with global brand strategy and marketing team in the development of all special and exclusive roducts.
  • Be the global insights expert and leverage learning across product lines.
Education and Experience Requirements
  • Minimum of 8 years of progressive experience in consumer packaged goods marketing, preferably supporting a global brand.
  • Bachelors Degree in Marketing, Advertising or related field; MBA strongly preferred.
  • Functional experience and/or knowledge will include:
    • Thorough understanding of the steps necessary to bring products to market.
    • Expertise at implementation of a fully integrated marketing program.
    • International experience and global perspective.
Critical Skills
  • Ability to collaborate and influence cross-functionally.
  • Ability to make informed decisions quickly to keep performance on track.
  • Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters.
  • Well developed, verbal, written and presentation skills.



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