Web Master, Online Marketing: Warner Music Group

TITLE: Web Master/Online Marketing

REPORTS TO: VP Marketing

DEPARTMENT: Production

LOCATION: New York , NY

Department Description:

The Marketing Department encompasses all aspects of online and traditional forms of marketing including: new media, publicity, touring, creative services, web design, advertising, grassroots and traditional marketing for all Rykodisc and Cordless labels and their artists.

High Level Job Description:

The webmaster plays a key role in internet marketing for the Rykodisc and Cordless labels and Recording Artists, tying together the look and feel of the campaigns along with the consistent marketing message. This position will work in conjunction with Marketing, Asset Management and Recording Artist / Management to create campaign images, content and materials that grab consumer attention and drive album sales.

Detailed Job Description/ Responsibilities:

Web Design & Implementation

• Design the overall look and feel of the label and artist web properties for Rykodisc and Cordless with direction from Marketing. Liase with freelance graphic designer(s) as needed.
• Responsible to ensure that all sites and profiles are kept fresh and current in coordination with the current artist / album project campaigns.
• Implement updates of all outside sites / profiles that require technical skill to post updates (ie: Myspace, Imeem, etc.).
• Develop and design supporting marketing tools for artist / album campaigns such as audio players, ecards, banners, jpeg flyers, widgets, design specific emails.
• Ensure that websites are optimized and standards-compliant.
• Point person for Warner Digital Properties. Coordinate with this department to assure Ryko takes advantage of shared services.

Web Content

• Point person for label site CMS. Work with Asset Management to maintain current assets and information, make recommendations for changes and drive upgrades.
• Drive the creation of site content, working with Marketing and Artists/Management to maintain a consistent flow of information.
• Develop strategies to maximize impact of consumer outreach efforts.

Graphic Design

• Create materials with Asset Management and Marketing with traditional design needs, (ie. resizing ads, creating simple flyers and pitch materials, managing design assets, etc.)

Audio/Video Encoding Specialist

• Create and maintain all streaming video files / audio files and clips.
• Assure highest standards in the reproduction of all video clip assets / audio clip assets.
• Work with Asset Management to repurpose/edit video clip assets / audio clip assets for additional promotional and commercial use.

Web Trends

• New media advisor of new technologies and online/digital trends.
• Keep current with new design programs and programming languages.
• Advise and assist other departments with their online / digital needs.
• Research sites of competitive product in order to implement fresh design features and technical features.

Admin

• Point person for Omniture tools, create monthly activity report.
• Maintain log-in/password information for all web properties, manage all websites and digital assets to industry standards, maintain an archive library of video files / audio files.
• Gather appropriate approvals and execute QA process.
• Maintain digital production schedule

Required Skills:

Technical/Software

• Advanced Knowledge of web development tools: XHTML, CSS, Flash ActionScript, XML Feeds, Java, etc.
• Functional knowledge of web database programming tools: Perl, PHP, MySQL etc.
• Advanced Knowledge digital imaging and illustration programs found on Adobe Creative Suite (Adobe Illustrator, Photoshop, InDesign, Acrobat Professsional), Quark, various type managers, FTP clients, Toast, Barcode Producer, Microsoft Office.
• Strong comprehension of the MAC OS X platform and Windows platform. Experience with cross-browser and cross-platform issues such as Internet Explorer, Firefox, Safari, etc.
• Experience with SEO, SEM and web traffic analysis tools (such as Webtrends, Google Analytics and Omniture.)
• Video editing skills a plus (Final Cut Pro or other)
• Simple audio editing skills a plus (Audacity, Sound Studio or other)

Content & Design

• Strong design, typography and color theory.
• Strong organizational and communication skills
• Entrepreneurial self-starter that is always a team player
• Ability to multi-task in fast-paced environment

Education Required:

• BFA in Graphic/Web Design or equivalent degree.
• Related design experience a plus.
• Music related experience a plus.
• Minimum 5 years of work experience.