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Field Marketing/Sales Manager: K2 Resources
Field Marketing/Field Sales Manager, on-premise sales
Our client is looking for a passionate marketing, promotional and event professional with sales management skills to join their team as its Field Marketing & Sales Manager. The position, which will be based in Las Vegas, will be focused primarily on marketing initiatives but will also support sales efforts within the region. The ideal candidate will have a strong marketing background, extensive contacts and experience in the on premise world of Las Vegas, a vast social network, and knowledge of major retailers, promotional opportunities and events throughout the region.
key marketing responsibilities include: · Help identify, develop, manage and support regional events, partnership initiatives & other marketing opportunities to help bring the brand to life and to drive trial and sales. · Leverage and build social network to execute and support influencer marketing initiatives, including seeding key celebrities, tastemakers and other local vip’s, through delivery of product and or other marketing opportunities. · Execute in store marketing and merchandising opportunities on a store by store basis including demos and store promotions and otherwise coordinate execution of marketing programs in all key accounts. · Ttrack local expenditures to ensure p&l compliance on an ongoing basis and allocate funding as needed to meet marketing budget and sales goals. key sales responsibilities include: · Help manage and oversee in-market distributors to open new accounts, expand the assortment, and maximize on premise marketing opportunities, with a particular focus on influential accounts. · Manage, train, and motivate the distributor’s sales force through incentive programs and contests, route rides, trade development activities and extracurricular activities. · Maintain a high level of interaction with key trade customers to ensure customer satisfaction. · Conduct store audits (with distributor management when possible) to ensure merchandising standards are adhered to and promotional programming is being executed and report findings to distributor management. · Complete weekly sales & marketing reports which detail active and pending sales and marketing opportunities, which include developing a tracking mechanism to ensure execution against all promotional programs. summary of experience/qualifications
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