TITLE: Marketing Senior/ Brand Manager- Princeton, NJ - Princeton, NJ

Job Description
Title: Marketing Senior/ Brand Manager

PURPOSE:

This position is accountable to assist in the strategic development and implementation of product business plans for primary care physician marketing programs and for the achievement of Novo Nordisk P&L goals for Levemir® basal insulin. Incumbent(s) represents assigned products on extended brand teams and interact extensively with the other functions within Novo Nordisk.

RELATIONSHIPS:

Reports to the Associate Brand Director, Brand Lead (PCP) Levemir. Works closely with other Brand Managers and other units within Marketing. Other internal relationships include Marketing Services, SBD, Commercial Effectiveness Medical, MCT&G, Regulatory, Diabetes Sales and Legal personnel. External relationships include relations with professional services vendors.

ESSENTIAL FUNCTIONS:

BRAND PLANNING
· Assist in the development of annual strategic product plans concentrating in physician marketing for assigned products, utilizing input of extended brand teams. This includes working with the relevant units to ensure in-depth market analysis, effective market research activities, thought leader development, forecasting, pricing strategy, etc.
· Execute marketing plans through the extended brand team and external agencies.
· Cooperate with extended team members to ensure the effective integration of various marketing tactics - medical education, advertising, public relations, sales force, patient education, etc.
· Work closely with field sales to ensure marketing programs are developed that strongly support their direct and indirect needs with customers.
· Make sound proposals to optimize promotional budget spend

PROMOTIONS
· Develop and implement physician marketing initiatives including sales aides, in-office promotion and provide input on patient marketing and other specialized programs related to the brand.
· Develop and implement programs to drive usage of Levemir® with new patients and improve compliance and persistency with existing patients.
· Manage medical-legal review process for all marketing materials.
· Interact with sales training to clearly convey promotional strategy to facilitate effective utilization of promotional materials.
· Accountable to manage the brand/portfolio budget process for designated area - makes sound decisions to optimize spend and ensure that resources are appropriately allocated and quality of services are maintained while costs remain on track and according to budget. Monitor agency expenses by looking for opportunities to maximize value while minimizing agency costs. Follow internal and external procedures in managing contracts. Regularly tracks and reconciles expenses to ensure budget is on track.

MARKET ANALYSES
· Provide guidance to market research plans for assigned products.
· Develop and maintain key contacts with different target audiences to fully understand marketplace dynamics.
· Work closely with Commercial Effectiveness in defining the ROI, value and /or impact of promotional initiatives.

KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS

· Bachelor's degree or equivalent experience.
· 3-5 years sales and/or product management/marketing experience within the pharmaceutical industry required, preferably in diabetes therapeutic area.
· MBA preferred
· Ability to work on cross functional teams
· Planning, Execution and Follow-Up - effectively prioritizes and spends his/her time and the time of other on what is important. Develops accurate short and long term plans. Ensures timely execution and follow-up. Meets deadlines. Anticipates problems and roadblocks to avoid crisis management.
OTHER:
· Works within Novo Nordisk's established policies and procedures and ensures alignment of their work to Novo Nordisk fundamentals.
· Embraces Novo Nordisk Values in spirit and actions.
· Approximately 30% overnight travel