Sr. Manager, Shopper & Category Insights: Pfizer Inc.

JOB DESCRIPTION The role of Senior Manager, Shopper Insights, will be responsible for the development of extensive company and retainer specific shopper insights that advance the delivery of shopper-relevant solutions to enhance the category; the retailer’s and Pfizer’s businesses. He/she will work collaboratively with shopper and category insights, shopper marketing, sales team leads, and brand marketing to deliver actionable insights to assist in setting category and sales team strategies.

Job Responsibilities

Plan and execute research that supports category management and shopper marketing short-term and strategic goals.

Serve as the lead contact with shopper and category insights, sales teams, shopper marketing, and brand marketing teams to design and coordinate shopper insights projects to shape category strategy and influence business needs.

Leverage existing shopper and consumer insights to leverage their impact through appropriate application to retailer/Pfizer opportunities.

Leverage existing syndicated tools to maximize their impact through appropriate application to shopper insight issues.

Co-manage the team’s shopper insights budget to insure it is executed with proper resourcing against highest priorities.

Evaluate and recommend appropriate methodologies and suppliers to insure best practice approaches are being utilized to deliver superior shopper insights.

Use strong communication, organization, and project management skills to insure all projects run smoothly within broader deadlines

QUALIFICATIONS Four-year college degree, MBA a plus

Excellent communication and negotiation skills

Demonstrated ability to think strategically and execute/apply tactics

4+ years Shopper Insights experience and 5 + years of equivalent CPG industry experience.

Consistent, demonstrated proficiency of Shopper Insights research design and execution, including proven track record of implementing research based strategies.

Category Management a plus with strong demonstrated proficiency of syndicated data (IRI, Spectra, etc.), retailer store-level POS data and primary and secondary research.

A proven track record of implementing actionable insights by transitioning research into growth driving retailer strategy.

Demonstrated proficiency and working knowledge of consumer/shopper applications and software (i.e., HH panel data, custom research, loyalty card/transaction data, etc.).

Strong planning skills

8-12 years mix of CPG and agency experience with a focus in consumer insights, shopper insights, and category management.

OTC industry experience a plus.

BENEFITS Throughout our 153 years, a legacy of caring for
others has been at the heart of everything we do
at Pfizer. This commitment is no less important
when it comes to our employees. Pfizer wants to
ensure that employees have resources to help them
develop and succeed both in their careers and
personal lives. One way we can achieve this is
through our comprehensive benefits program, which
offers employees and their eligible dependents the
variety and flexibility to help address their
needs at different stages in life.

COMPANY PROFILE Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must have authorization to work for Pfizer in the U.S. In certain circumstances it may be advantageous to Pfizer to support the application(s) for temporary visa classification and/or sponsor applications for permanent residence so that a foreign national colleague can accept or remain in a work assignment in the U. S. For certain classes of temporary visas, the resulting work authorization may be specific to Pfizer and the specific job and/or work site. Pfizer may at its business discretion decide to or refrain from obtaining, maintaining and/or extending the temporary visa status and/or sponsoring a colleague for permanent residency and /or employment eligibility, considering factors such as availability of qualified U.S. workers and the colleague's long-term prospects for securing lawful permanent residence, among other reasons. Employment applicants requiring immigration sponsorship must disclose, when initial application for employment is made, whether or not they are legally authorized to work for Pfizer in the U.S. and, if so, whether that authorization permits them to work in the job they seek. In no case should Pfizer's support of a colleague's temporary visa application or sponsorship of a colleague for permanent residence be construed to guarantee success of that application or amend or otherwise invalidate the "at-will" employment relationship between the colleague and Pfizer.

To apply directly to the employer, click here.

ARBPFZ4300-708470