Director, Consumer Marketing - Mobile: AT&T Interactive

Director, Consumer Marketing - Mobile

AT&T Interactive currently has an immediate opportunity for an experienced Director, Consumer Marketing – Mobile in our Glendale , CA or San Francisco , CA offices and reporting to the VP of Consumer Marketing. The Director, Consumer Marketing is a strategic and creative leader with day-to-day management responsibility for the activities of a growing marketing department. This position will be responsible for first-in-class development, execution, and delivery of marketing programs designed to drive customer acquisition, engagement and retention. The focus of these activities with be a growing portfolio of mobile applications and mobile web sites including developed by AT&T Interactive and our partners. This position works in close collaboration with internal and external groups including fellow marketing teams, agency partners and product management.

Join our dedicated and talented team of individuals all focused on creating the best products in the marketplace. We currently have an opportunity for an experienced Director, Consumer Marketing - Mobile

RESPONSIBILITIES

• Manage all aspects of integrated marketing plan, including online/offline advertising, promotions, social, digital, marketing communications, email, and events as appropriate.
• Develop marketing plans based on marketing objectives and strategies
• Create and communicate plans to internal teams and external agencies
• Ensure consistent application of positioning and messaging strategy across all components of the marketing mix
• Lead cross-functional teams that include representation from Marketing, Product, Sales, Corporate Communications, Market Research, etc
• Track performance of specific initiatives and of overall marketing program
• Share results and recommendations with team and senior leadership. Establish processes and best practices.
• Develop and execute successful marketing programs to increase consumer awareness, acquisition, engagement and retention for AT&T interactive mobile products.
• Hands on management of marketing projects.
• Define target audiences and develop corresponding communication strategies
• Build plans that leverage audience use of social media to further engage users.
• Develop marketing plans that reflect market context, product roadmaps and consumer

REQUIREMENTS

• 10 years of progressive marketing experience with 6-8 years of marketing acquisition and engagement programs experience. Direct experience in developing and executing strategic consumer marketing initiatives in the mobile space.
• Track record for developing winning programs that deliver on business goals. Experience developing and implementing in the following areas: competitive go-to-market strategies, contests, promotions, community marketing, viral marketing, word of mouth marketing
• Proven track record of influencing people and processes outside of immediate work group. Excellent communication skills, organizational skills and detail orientation
• Strong verbal and written communication skills with exceptional project management and presentation skills. External agency and vendor budget and project management experience
• Bachelor's degree in Marketing, Communications, Journalism or related field from an accredited college / university required. MBA is strongly preferred.

We offer competitive salaries, excellent benefits including a 401(k), bonuses, and a casual yet high-energy work environment. Jobs are located in Glendale , near downtown Los Angeles . Send us your resume today.

Equal Opportunity Employer

Principals only please. Agency resumes are not accepted and will be considered unsolicited resumes that are not subject to placement fees.