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Marketing Manager - Tysons Galleria: General Growth Properties

Marketing Manager - Tysons Galleria



General Growth Properties, Inc. is a publicly traded Real Estate Investment Trust ("REIT") and is listed on the New York Stock Exchange under ticker symbol GGP. Headquartered in Chicago, GGP and its predecessor companies have been in the shopping center business for over fifty years.
People Creating Special Places and Experiences - This is our vision. This is what drives us. When you join General Growth Properties, you join a team of people who are passionate about creating the most exciting, vibrant and entertaining shopping centers and communities in the world. At GGP, shopping is serious business. Our talented people create the exciting, enticing shopping experiences that keep our customers coming back and make GGP malls central to their communities. It takes a lot of creativity, energy, insight, and many types of professionals to sustain a thriving, long-standing leadership position in the ever-changing, highly competitive consumer marketplace.

The Marketing Manager is responsible for the following:¿
- Leading the marketing efforts for their property in the accomplishment of center goals and achievement of center CVA.
- Working¿with entire mall team to develop long-term vision at the center in relation to its competitive marketplace. Leads the development of center's annual marketing plan in support of property business plan goals. Responsible for execution of all marketing plan programs/elements.
- Establishing effective business relationships with retailers on a local level in order to maximize the sales productivity and success of the events in the mall.
- Coordinating research activity for center (customer studies, trade are demographics, customized research initiatives) and effectively utilizing research information in the development and execution of center's business and marketing plans.
- Developing appropriate measurement tools to monitor the effectiveness and overall success of various marketing efforts.
- Supporting¿the leasing function through participation in the leasing process, development of customized leasing/sales materials, and optimal representation of the center to appropriate retailers (existing and potential).
- Maximizing¿non-traditional revenue through the execution of appropriate income-generating events, promotions, and activities.
- Driving the effort for obtaining local sponsorships for mall revenues, programs, and events.

- Minimum of five (5)¿years in retail and/or related shopping center experience required.
- Bachelor's degree in marketing related field preferred.
- 1-2 years experience in a sales and/or marketing position, with 3+ years in a sales and/or marketing position preferred.
- Strong verbal and written communications skills; plus interpersonal and selling skills required.
- Ability to develop strategic solutions required.
- A high standard of visual presentation.
- Persuasion and conflict resolution skills required.
- Strong team player.
- Computer aptitude.
- 2 years supervisory experience.
- Excellent written and oral communication skills.

EOE M/F/D/V

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