Paid Search Analyst/Manager: Hawthorne Direct

Company Overview: Hawthorne Direct is a prominent direct response advertising agency that is expanding our services in the digital and interactive spheres. Making sense of the interactive marketing landscape requires a unique combination of analytics and creativity. We offer a multidisciplinary approach to finding effective strategies among an ever-changing competitive environment. In a medium where the only constant is change, we are in the business of making the good…great.

Essential Functions: Create, manage, report, and optimize Search Engine Marketing campaigns on behalf of clients. Manage pay-per-click (PPC) campaigns in Google AdWords, Yahoo Search Marketing, Microsoft Adcenter, and other search engine marketing (SEM) platforms to reach sale and lead targets at target ROI goals. Desired capabilities and responsibilities include: • SEM research and strategy planning • Keyword list and ad copy creation • Campaign implementation of SEM platforms • Tracking and reporting of campaign results • SEM analytics • Optimization of SEM campaigns for improved results • Campaign budget management • Campaign reporting • Google Analytics reporting • Campaign accounting and billing • Related administrative responsibilities Skills Required: - A minimum of 2-5 years experience managing pay-per-click campaigns - Direct Response Advertising experience a plus - Excels at analyzing and problem solving as it relates to various pay-per-click advertising issues - Detailed experience with paid search keyword research, campaign construction, daily optimization, test plan construction, and in-depth analysis is required. - Ability to analyze large data sets and produce reports - Advanced knowledge of Excel, as well as the desire to use it - Familiar with organic search engine optimization - Ability to find solutions quickly and effectively - Possess strong organizational skills, with the ability to manage multiple projects simultaneously - Excellent verbal, written, and presentation skills - Possess strong business ethics; be reliable and dependable - Must be a cooperative team player with the ability to work independently

This position is located in our regional office in the Salt Lake City area.

Hawthorne offers a competitive compensation package and is a great place to work.

Equal Opportunity Employer