Manager - Web Presence Content and Community Management: AT&T Interactive

Manager – Web Presence Content & Community Management

Need Something? ^SM

AT&T Interactive, an independently operated subsidiary of AT&T Corp, delivers a leading-edge search experience to consumers through the medium they prefer, be it online, mobile or TV – when they need something locally. Our platforms and networks provide advertisers an unprecedented opportunity to connect with targeted prospects and customers. Our family of digital brands includes YELLOWPAGES.COM, YP.COM, YPmobile, Keen, Anywho, and others pending launch to target diverse market needs in the local search ecosystem. Our flagship brand, YELLOWPAGES.COM, is the most preferred Internet Yellow Pages site in the U.S. and is ranked as a Top 30 U.S. web property. The AT&T Interactive Network is a Top 30 mobile web property. We’re looking for bright minds dedicated to making their ideas come alive in a rapidly growing, highly engaging, and innovation-driven operating environment. AT&T Interactive recently acquired Plusmo, a leading innovator in mobile app development.

AT&T Interactive (ATTi) currently has an opportunity for a Manager – Web Presence Content & Community Management in our Glendale , CA office. This newly created hands-on position in the Marketing organization reports to the Executive Director - Web Presence & Interfaces and is responsible for developing and managing content across AT&T Interactive’s external facing Web interfaces, targeting multiple market segments. Key deliverables include developing original content, as well as working with others to guide or co-author the development of content specific to disciplines, e.g. Careers, In The News, etc… The position is also specifically responsible for the management, stimulation and ongoing facilitation of ATTi’s blogging efforts, including ATTi’s BetaLabs and across the ATTi.com corporate properties.

RESPONSIBILITIES

• Create and manage content for AT&T Interactive’s Web Presence interfaces, including but not limited to the ATTi.com corporate site, ATTi Beta Labs, Plusmo.com, YELLOWPAGES.COM , etc… Business Solution Center
• Develop framework and plans for site content
• Write and develop original content
• Develop content through others, e.g. video demos, recorded interviews, etc…
• Collaborate with other ATTi departments on the development of content specific to their disciplines, e.g. Human Resources, Business Development, etc…
• Guide the development of content by subject matter experts
• Co-author content as necessary or appropriate
• Develop and manage a schedule for content creation and publication to the Web interfaces
• Through a content management system upload, refresh and edit original content and content developed by others directly to the Web interface properties
• Manage ATTi’s blogging activities and the continuous updating of fresh content and features on ATTi’s BetaLabs site
• Develop a plan and schedule for ATTi BetaLabs content
• Identify departments and individuals responsible for developing content
• Ensure content updates and schedules are being actively managed to and met
• Develop content, edit others content, and ghost-write as needed
• Stimulate and foster a two-way dialogue on BetaLabs and across ATTi’s Web presence, applying appropriate social media techniques
• Interact with Legal, Brand, PR & Communications, Human Resources, Product and other cross-functional partners
• Research and analyze optimal keywords to include in both original and edited content
• Tag and title content using words that impact natural search traffic and rankings
• Create and update daily, weekly and monthly reports of blogging activity on ATTi Web interfaces, both ATTi generated and user generated – and share findings as appropriate
• Monitor and analyze blogging and content campaigns for effectiveness - and develop recommendations and plans for modifying, cancelling or creating new campaigns

REQUIREMENTS

• Excellent writing skills and the ability to rapidly develop output
• Demonstrated experience in writing for the Web
• Has work experience or training in communications, advertising, PR, online marketing or similar field
• Demonstrated creativity and documented immersion in social media
• Excels at research
• Experience sourcing and managing content development and publishing
• Ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
• Discretion to identify threats and opportunities in user generated content
• Understands social media universe including YouTube, StumbleUpon, Delicious, Digg, Reddit, Flicker, Twitter, Wikis, blogs, etc…
• Proficient with Microsoft Office products.
• Bachelor's degree in Marketing, Communications, Journalism or related field from an accredited college / university required. MBA is preferred.

We offer competitive salaries, excellent benefits including a 401(k), bonuses, and a casual yet high-energy work environment. Jobs are located in Glendale , near downtown Los Angeles . Send us your resume today.

Equal Opportunity Employer

Principals only please. Agency resumes are not accepted and will be considered unsolicited resumes that are not subject to placement fees.