Global Brand Strategy and Marketing Manager

Description

Hasbro, Inc. is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

Function/Purpose:

Hasbro’s high-profile Global Brand’s have immediate needs for high-energy, innovative global marketers. In this role, your primary responsibility is to define and drive the global strategy for your brand. Utilizing key global consumer insights, you will manage brand positioning, strategic marketing programs and brand roadmaps to best deliver the brand promise to the consumer, while maximizing financial results. In addition, you will manage the continued development of strategy for your brand(s) and assure the brand expressions/essence are consistent across the globe, which includes developing and maintaining successful partnerships with the Entertainment & Licensing team. Finally, you will develop and drive the global marketing plan strategy, thus enhancing the brand’s position, across our four regions (North America, Latin America, Europe and Asia-Pacific) and be the Global Champion of key brand initiatives.

Primary Duties and Responsibilities:

Under the general direction of the Global Brand Leader and senior team, you will:

1. Create and drive overall brand strategy and positioning across product design, marketing and marketing communication.
2. Develop high-impact global marketing strategy, positioning and plans for major regions, in support of defined business & overall brand objectives.
3. Define and communicate all elements of the marketing program for the brand, including advertising, promotions, PR, retail programs, packaging, merchandising, and media initiatives.
4. Ensure consistency of brand expression and essence throughout various marketing programs.
5. Provide internal US Marketing team strategic direction for the brand.
6. Evaluate current market trends and competitive activity; report on key findings.
7. Manage successful relations, both with internal departments and external partners (media, agency, etc.).
8. Develop and mentor a staff of junior level marketers.

Education and Experience Requirements:

• Minimum of 5 years of progressive experience in consumer packaged goods marketing, preferably supporting a global brand.
• Bachelors Degree in Marketing, Advertising or related field.
• MBA strongly preferred.
• Functional experience and/or knowledge will include:
  o Specific marketing and brand-building insight and expertise.
  o Expertise at development of a fully integrated marketing program.
  o International experience and global perspective.

Critical Skills:

• Excellent leadership and team building/management skills; ability to provide clear and concise direction/feedback to external and internal stakeholders and the ability to influence others to adopt his/her recommendations.
• Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters.
• Intermediate to advanced proficiency with Microsoft Office applications.
• Well developed, verbal, written and presentation skills.