| EMC Corporation. Where Information Lives. We are the world leader in products, services, and solutions for information management and storage. We are a trusted provider of information infrastructure, helping organizations of every size around the world keep digital information protected, secure, and continuously available. With 31,000 people worldwide and four straight years of double-digit revenue growth, we are among the 10 most valuable IT product companies in the world. We pride ourselves on doing what's right and on putting our customers' best interests first. We are devoted to advancing our people, customers, industry, and community. We are EMC, where information lives. Job Description RSA, The Security Division of EMC is headquartered in Bedford, Massachusetts. RSA is the expert in information-centric security, enabling the protection of information throughout its life cycle. RSA enables customers to cost-effectively secure critical information assets and online identities wherever they live and at every step of the way, and manage security information and events to ease the burden of compliance. They offer industry-leading solutions in identity assurance & access control, encryption & key management, compliance & security information management and fraud protection. These solutions bring trust to millions of user identities, the transactions that they perform, and the data that is generated. RSA, The Security Division of EMC, was formed in September 2006 following EMC Corporation’s acquisitions of RSA Security and Network Intelligence.
Description: Field Marketing Program Manager (FMPM) is responsible for planning and execution of multi-tiered regional marketing initiatives. The Field Marketing Program Manager is responsible for strategizing with sales and marketing management to translate RSA’s annual and strategic business objectives into powerful marketing campaigns that accelerate awareness and customer adoption of RSA’s offerings. The FMPM will also be a key member of an RSA Go-to-Market Campaign. In this role, the FMPM will provide NA enterprise-specific feedback, based on sales objectives, to the Global Campaign & Strategy team. The FMPM has responsibility for leveraging existing programs and developing some regional components to target enterprise accounts. FMPM may also team with colleagues on implementation of programs appropriate for commercials and channel accounts. The FMPM will manage the field marketing budget and all related budget activities for their region and work in tandem with the RSA field sales manager on marketing requirements and investments in their region. This person will work closely with the RSA direct sales teams, the EMC marketing team, solutions marketing, product marketing and other program teams across RSA business units and industry solution teams. This position reports to the Sr. Manager, Enterprise Field Marketing, North America . Responsibilities: Skills:
- Ability to develop marketing plans and demand-generation programs
- Ability to work with cross-functional senior management
- Able to adapt to change and multi-program coverage
- Presentation skills a must
- Proven success in managing multiple initiatives
- Operational experience in budget accounting and management
- Creative person with positive attitude
Background/Experience
- 7+ years business experience
- 4+ years experience in field marketing / program management
- A bachelor’s degree in marketing and/or communications
Federal Government marketing Experience required
Sales experience in technology industry a plus
- 20% travel required
EMC is an Equal Employment Opportunity employer that values the strength diversity brings to the workplace. EMC does not accept unsolicited Agency Resumes. EMC will not pay fees to any third party agency or firm that does not have a signed "EMC Agency Fee Agreement".
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