Advertising Agency Account Planner/Strategic Planner/: Ribolow Associates

Candidate must be an experienced account planner with advertising agency experience. The ideal candidate will be adept at defining and understanding target audiences, their lifestyles, the decisions they make, their relationship with brands and how products fit into their everyday lives. Account planner will be responsible for uncovering core insights into the attitudes and behavior of the consumer and bring this to bear on creative briefs that are focused, logical and creatively inspiring. Work closely with creative teams to ensure that the consumer's perspective is reflected in the agency's product. Must understand research techniques (both qualitative and quantitative) and be able to recommend and execute various methodologies as needes. Must analyze trend reports and market data to create 3-D profiles (climate/consumer/competition) for the product divisions. Excellent oral, written and interpersonal communications skills are a must as well as ability to multi-task and be self motivated. responsible for the consumer relevance of the brand communication strategy and the execution for the brands. Connection and channel planners are welcome.