Director, RX Marketing: Rite Aid

About Rite Aid
Rite Aid Corporation is one of the nation's leading drugstore chains with more than 5,000 stores in 31 states and the District of Columbia, with a strong presence on both the East and West coasts, and approximately 116,000 associates. Rite Aid is the largest drugstore chain on the East Coast and the third largest drugstore chain in the U.S. The company is publicly traded on the New York Stock Exchange under the ticker RAD.

The primary purpose of this position is to direct the development and execution of pharmacy marketing strategies to acquire and retain pharmacy patients and grow script counts and to present promotional/marketing opportunities to pharmaceutical company vendors, managed care and other health and wellness companies to seek their participation and financial support. Frequent independent judgments are essential. The incumbent is also required to perform all tasks in a safe manner consistent with corporate policies and state and federal laws.

ESSENTIAL DUTIES AND RESPONSIBILITIES
The associate is responsible for the functions below, in addition to other duties as assigned:

-Develop and execute marketing strategies to acquire new and retain existing pharmacy patients and grow script count in support of corporate business objectives and health/wellness vision.
-Monitor competitive and other pharmacy marketing activity and develop reactive strategies to combat and mitigate the business impact.
-Develop pharmacy marketing vendor participation programs and work with the pharmacy group to present them to pharmaceutical vendors, managed care providers and other health and wellness companies to secure participation and promotional funding.
-Develop and communicate measures to understand the effectiveness and return on investment (ROI) of pharmacy marketing strategies.
-Develop, implement and maintain the necessary marketing support and controls to ensure compliance with the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and other consumer privacy requirements.
-Develop and execute other projects assigned by supervisor to help ensure achievement of overall department and corporate objectives.

The following qualities are required:

-Ability to pass drug test.
-Committed to providing customer service that makes both internal and external customers feel welcome, important, and appreciated.
-Ability to preserve confidentiality of information.
-Ability and willingness to move with purpose and a strong sense of urgency.
-Ability to work weekends on an occasional basis.
-Ability to work extended days on an occasional basis.
-Accuracy and attention to detail.
-Ability to organize and prioritize a variety of tasks/projects.
-Familiarity with industry/technical terms and processes.
-Ability to work within strict time frames and resolute deadlines.
-Proficiency with the Microsoft® Office Suite (Word, Excel, PowerPoint, and Access).