Sr. Account Executive(s) Brand: Ketchum Public Relations

Company Information

An innovator in communication since 1923, Ketchum delivers seamless service around the globe through its 23 offices and 44 affiliates and associates in North America, Europe, Asia Pacific and Latin America. With its five global practice areas, Brand Marketing, Corporate Communications, Healthcare, Food & Nutrition, and Technology, Ketchum offers clients a unique breadth and depth of marketing and corporate communications expertise. A leading global public relations firm and the PRWeek 2002 Agency of the Year, Ketchum is a unit of Omnicom Group Inc. (NYSE: OMC; www.omnicomgroup.com). Additional information on Ketchum, its award-winning work, and past press releases can be found at www.ketchum.com.

Job Description:



Senior Account Executive(s) Consumer Brand Practice

Would you like to join a collaborative, supportive work environment where people are energized to deliver highly creative, media-savvy and results-oriented work for clients? A place that taps each employee's personal strengths? That place where passion and precision meet - is Ketchum.

Ketchum South (Atlanta) is currently looking for 2 Senior Account Executives with consumer brand experience to work in our Brand Practice.

Overview of Job Function

Responsible for planning, coordinating and implementing client programs and activities; ensure that all programs are strategically on target with clients' business objectives; maintain day-to-day contact with client, report program results to agency management and client.

Responsibilities:

• Act as primary client contact; continually foster client-agency relationship to build trust and become a valuable resource to client.


• Continually build understanding and knowledge of clients' business and competitive environments; apply this information in preparing and presenting strategically focused programs and recommendations.


• Play key role in account activities including special events, media relations, program implementation, etc.


• Be flexible and facilitate teamwork within account team; coordinate team resources and create opportunities for junior staff to take on more responsibility; fully utilize agency resources to create the "best teams" for your clients.


• Demonstrate ability to effectively develop full range of written materials including press releases, byline articles, speeches, client correspondence and reports.


• Develop and monitor program plans and budgets for profitability; report status to client and agency management on a regular basis.


• Explore and create opportunities for incremental business growth within your clients' organizations.


• Participate in the research, writing, and presentation of new business proposals.


• Take advantage of internal and external networking opportunities to enhance professional development and agency/office visibility.


• Seek counsel from financial manager to understand the client/agency financial policies and procedures as they relate to client plans/budgets; follow up on receivables.


• Develop an understanding of various research methods; coordinate internal and external resources in implementing research projects.

Minimum Qualifications:

Any combination of education and experience providing the required skills and knowledge for successful performance would qualify. Typical qualifications would be equivalent to:

• Bachelor's degree in Communications, Public Relations, Journalism, English, Marketing, or a related field.
  
• Four to six years of public relations experience including project management.

EOE/AA/M/F/V/D

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