Associate Marketing Manager: Glu Mobile (Formerly Sorrent)

Description:

Glu Mobile, Inc., is looking for an enthusiastic, self-starting individual to help coordinate marketing efforts across multiple outlets, including application storefronts and glu communication channels. This person will help grow and cultivate the glu consumer community through various channels, including advertising, email marketing, social media outlets (e.g., Facebook, Twitter, etc.), customer service, and various application stores.

DUTIES/RESPONSIBILITIES:

Content Management:

App Store (now primarily the Apple App Store; could expand as other app stores come online)

• Internalize product release and update schedules to appropriately manage uploading of content to the app store(s)
• Manage submission process for all new games and updates to existing games. Work with the Product Marketing Managers to source content and serve as the point person to upload and update marketing text in the app store(s)
• Coordinate distribution of promotional codes from Apple App Store (in conjunction with PR)
• Manage relationship with translation agency to get all appropriate text and keywords translated into relevant languages (currently Japanese, French, Italian, German and Spanish); work with local Glu resources to verify the translations

Glu channels

• Upload and maintain content on Glu blog, glu .com web site, and Glu’s Get More Games site. Work with Community Marketing Manager and Product Marketing Managers to keep the content dynamic and current.
• Traffic art assets and execute scheduling of Glu’s internal alert network to effect up-sell and cross-sell

Customer Service

• Manage inflow of customer issues. Respond to known issues using responses in knowledge base. Identify issues that cannot be answered from the knowledge base and escalate to producers.
• Coordinate with producers to maintain and grow knowledge base
• Escalate trending customer service issues to producers and studio heads
• Provide weekly reporting on inquiry volumes and response times

EDUCATION:

• Bachelor’s degree or equivalent

WORK EXPERIENCE:

• 2-3 years online marketing experience or project management experience
• Outstanding project management and organization skills; ability to manage many moving pieces in short timeframes and prioritize the most important ones
• Familiarity with email marketing, community development, and marketing in social channels such as Facebook, Twitter, etc.
• Experience working with internal and external partners (agencies, copywriters, translation houses, etc.)
• Team player with great interpersonal skills – position requires close communication with global colleagues in various functional groups (PR, legal, product management, product marketing, creative services)
• Working knowledge of MS Excel, MS Powerpoint, MS Word and MS Outlook
• Hands-on work ethic, detail-oriented
• Excellent writing and editing skills
• Experience in search engine optimization preferred
• Passion for games and other applications; games and/or entertainment industry experience strongly preferred but not required
• Low-level knowledge of html is helpful but not required

To apply please click on the following link:

http://tbe.taleo.net/NA11/ats/careers/searchResults.jsp?org=GLUMOBILE&cws=1

PRINCIPALS ONLY!!

Company Overview

Glu (NASDAQ:GLUU) is a leading global publisher of mobile games. Its portfolio of top-rated games includes original titles Super K.O. Boxing!, Stranded and Brain Genius, and titles based on major brands from partners including Atari, Activision, Konami, Harrah's, Hasbro, Warner Bros., Microsoft, PlayFirst, PopCap Games, SEGA and Sony. Founded in 2001, Glu is based in San Mateo , Calif. and has offices in London , France , Germany , Spain , Italy , Poland , Russia , China , Brazil , Chile , Canada and Mexico . Consumers can find high-quality, fresh entertainment created exclusively for their mobile phones wherever they see the 'g' character logo or at www.glu.com.