Research Associate - NY: Ketchum Public Relations

Company Information

An innovator in communication since 1923, Ketchum delivers seamless service around the globe through its 23 offices and 44 affiliates and associates in North America, Europe, Asia Pacific and Latin America. With its five global practice areas, Brand Marketing, Corporate Communications, Healthcare, Food & Nutrition, and Technology, Ketchum offers clients a unique breadth and depth of marketing and corporate communications expertise. A leading global public relations firm and the PRWeek 2002 Agency of the Year, Ketchum is a unit of Omnicom Group Inc. (NYSE: OMC; www.omnicomgroup.com). Additional information on Ketchum, its award-winning work, and past press releases can be found at www.ketchum.com.

Job Description:

RESEARCH ASSOCIATE - KETCHUM GLOBAL RESEARCH NETWORK

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At Ketchum, we have a firm commitment to attract, retain and develop the best and the brightest in the business today. We invest in our professionals through Ketchum College training programs and mobilize our talent by carefully selecting the "best team" to serve each client's needs. We invite qualified candidates to explore the following opportunity:

Our New York office is looking for a Research Associate to join our Global Research Network. This position will report to the local Research Director in SF.

Our ideal candidate will be client service oriented, a team player, have the ability to work on multiple project with minimal supervision and have strong writing skills.

Minimum Qualifications:

• Bachelor's degree in Communications, Public Relations, Journalism, English, Marketing or related field


• At least one year full-time related work experience and/or two internships


• Strong writing skills


• Deep interest in Research

Responsibilities Include:

• Secondary research projects under guidance from senior staff. Analyze findings for strategic planning in marketing and public relations. This person is a supplier of consumer and business insights - not "data dumps" - to account teams and new business teams, to include:
  
  
  
  
  
  • Response to information requests from Strategic & Creative Planners and account staff
  
  
  • Proactive outreach to key account teams during planning season
  
  
  • Interpretation of MRI, Roper, Yankelovich and/or other types of secondary data
  
  
  • Development of target audience profiles, secondary research summaries, and trends reports, including the Ketchum Global Research Network newsletter
  
  
  
• Primary research projects (quantitative and qualitative) under guidance from senior staff. Analyze findings for consumer and business insights, to include:
  
  
  
  
  
  • Development of publicity survey questionnaires and focus group recruitment screeners
  
  
  • Analysis and reporting of research findings
  
  
  • Serve as a departmental liaison to primary research vendors
  
  
  
• Media monitoring and analysis projects, including:
  
  
  
  
  
  • Evaluation of media coverage for public relations programs and campaigns
  
  
  • Conduct media audits and media coverage analyses
  
  
  • Knowledge of Ketchum's MediaFocus system

EOE/AA/M/F/V/D

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