Americas Product Manager - Instruments: Thermo Fisher Scientific

The Americas Product Manager- Instruments is responsible for developing strategies and tactics that drive sales, identify and communicate customer needs, develop the company and/or brand image in North & South America markets for given products or product lines.

Responsibilities:

The Americas Product Manager, Instruments is responsible for developing marketing plans for new and existing instrument platforms and accessories, including advertising plans. He/she acts as a focal point for coordination of information and activities on products to direct sales and channels partners.

The Americas Product Manager, Instruments develops product launch plans and tactics to insure success in local markets. He or she shares success stories and best practices with the sales organization. He/she creates interest and enthusiasm in the sales force and distributor network. He/she maintains a product information database and a user reference database.

He/she prepares sales forecasts and supports the development of the annual sales plan for the products(s). He/she develops appropriate sales promotion materials for the sales force. He/she implements marketing plans by training the sales force, establishing pricing, developing and launching tools. He/she develops communication plan and takes ownership of messaging and focus for exhibits, congresses, and symposia.

The Americas PM – Instruments travels in the field and works with the customer base to gain market knowledge and competitive intelligence. He/she develops competitive tactics and implements through sales force training and incentive programs. Identifies the potential for new products and/or product improvements and communicates these to Global Strategic Product Manager (GSPM). Supports the GSPM in identifying Key Opinion Leaders and initiating country specific beta testing programs. Assists in the conducting of market research when necessary and helps evaluate market needs. Communicates product information and quality updates to the commercial organization.

He/she conducts pricing analysis and makes pricing recommendations to implement in direct/distributor channels.

Minimum Requirements/Qualifications:

Bachelor Degree in Health Sciences / Business. MBA is a plus. Five years experience in sales or marketing within the healthcare or diagnostics industry. Previous sales or marketing experience in the pathology segment is desirable. Proven presentation and written communication skills. Strong analytical and computer skills is preferable. Must be willing to travel 25% of time. Experience in South America and Spanish skills are of interest.