Director of Marketing: Eagle Community Credit Union

Summary: Plan, direct, organize and control the marketing activities of the organization to ensure objectives are achieved, plans fulfilled, and member needs met. Supervise marketing staff and work with senior management to develop and plan operational objectives, services, and programs that will support the organizations’ strategic vision.

“To embody the Credit Union’s core values of Professionalism, Integrity and Engagement.”

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Develop and implement marketing strategies and corresponding budgets.

• Conduct and analyze market research for current and potential members.

• Supervise data input and manipulation of MCIF information for member market segmentation and analysis of product/member profitability.

• Oversee development of promotional campaigns, including POS, collateral, direct mail, packaging and advertising.

• Work with advertising and direct mail vendors as appropriate.

• Develop and monitor member and employee newsletters, public relations programs and activities.

• Actively participate in the product development process.

• Articulate product positioning, key benefits and value proposition.

• Assist in the development of training materials and other aspects of product launch.

• Participate in organizational decisions, including product pricing, fee income, and asset/liability.

• Prepare, present and interpret reports pertaining to areas of responsibility for management and Board.

SECONDARY DUTIES AND RESPONSIBILITIES:

• Remain attuned to regulations and legislation issues pertaining to financial institutions and monitor marketing practices to ensure compliance.
• Hire, review and evaluate performance of subordinates, coaching and counseling as necessary.

• Support credit union goals and actively participate in training sessions and special promotions.

• Contribute to credit union growth and profitability goals.

• Work to increase knowledge in technical skills and professional development through available internal and external resources.

• Demonstrate proficiency and ability of core competencies.

POSITION COMPETENCIES:

Analytical - Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.

Business Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.

Communications - Expresses ideas and thoughts verbally and in written form. Exhibits good listening and comprehension. Keeps others adequately informed. Selects and uses appropriate communication methods. Writes clearly and informatively. Edits work for spelling and grammar. Varies writing style to meet needs. Presents numerical data effectively. Demonstrates presentation skills.

Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.

Job Knowledge - Competent in required job skills and knowledge. Exhibits ability to learn and apply new skills. Keeps abreast of current developments. Requires minimal supervision. Displays understanding of how job relates to others. Uses resources effectively.

Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.

MANAGEMENT CORE COMPETENCIES:

Decision Making - Utilizing effective processes to make decisions.

Leadership - Achieving extraordinary business results through people. Exhibits confidence in self and others; Inspires and motivates others to perform well; Effectively influences actions and opinions of others; Inspires respect and trust; Accepts feedback from others; Provides vision and inspiration to peers and subordinates; Gives appropriate recognition to others; Displays passion and optimism; Mobilizes others to fulfill the vision.

Management- Achieving extraordinary results through effective management of resources, systems and processes

Personal Effectiveness - Demonstrating initiative, self confidence, resiliency and a willingness to take responsibility for personal actions.

Teamwork - Working effectively and productively with others. Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed; Recognizes accomplishments of other team members.

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience: Bachelor's degree (B. A.) from four-year college or university; or four to six years related experience and/or training; or equivalent combination of education and experience.

Language Ability: Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format.

Math Ability: Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.

Reasoning Ability: Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Computer Skills: Knowledge of MS Word, Excel, Outlook & Powerpoint. Knowledge of creative software and Symitar a plus.

If interested please visit http://www.eaglecu.org/Careers_51.html to apply. You may also submit an application by fax at (949) 460-8772.