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Assistant Global Brand Marketing Manager: Hasbro, Inc.

Job ID3875
Company NameHasbro, Inc.
Job CategoryMarketing; Management/Executive
LocationEast Longmeadow, MA
Position TypeFull-Time, Employee
Experience2-5 Years Experience
Desired Education LevelMaster of Business (MBA)
Date PostedOctober 2, 2009
Hasbro, Inc.
View Hasbro, Inc. profile and job listings

Hasbro, Inc. is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at www.hasbro.com.
SUMMARY
Assists the Senior Global Brand Marketing Manager on Emerging Markets (Latin American, Mexico, Eastern Europe and Asia) in supporting and counseling the Hasbro Emerging Markets in achieving their individual growth goals.
Reports to: Senior Global Brand Marketing Manager
KEY RESPONSBILITIES
v Communicate between Global Brand Team (GBT) and markets to answer tactical go-to-market and product development questions.
v Deliver &/or coordinate delivery of product and marketing communication assets & product development detail as needed by markets, including but not limited to: packaging art assets
o Television Commercials
o Point of Purchase/Sale materials
o Game Demos
o Item numbers
o Pricing
v Secure and compile the Emerging Markets Eastern Europe and Asia (EMEA) product development plan and assist project management, as needed, to execute.
v Create and maintain regional line plans.
v Assist in providing the markets with up to date consumer insights that will assist them manage their consumer and customer base regarding product launches and marketing communications.
v Help Sr. Global Brand Marketing Manager gather all pertinent information for Emerging Market presentations to senior management.
CANDIDATE REQUIREMENTS
v 2-4 years experience in the marketing or marketing-related field
v Strong attention to details
v Demonstrated experience working with individuals from different cultures and backgrounds around the world.
v Excellent interpersonal skills, including strong verbal and written communication skills
v Able to work independently
v BS/BA required, MBA a plus

Location: 443 Shaker Road, East Longmeadow, MA

Relocation Assistance: Yes

No phone calls, please.

Hasbro, Inc. is an Equal Employment Opportunity/Affirmative Action employer, committed to workforce diversity.
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