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Marketing Manager: Discovery Communications

Job Description:
Position Summary:
Planet Green, the first-ever 24-hour television network dedicated solely to green lifestyle programming will air in 2008.

The network, brought to you by Discovery Communications, will feature entertaining, authentic and quality content in categories ranging from eco-design and architecture to organic food.
The Marketing Manager will play a key role in managing consumer marketing for Planet Green initiatives, with overall goal of increasing ratings, generating revenue and reinforcing brand presence. Some key responsibilities include maintaining and growing internal and external relationships that foster brand-building opportunities for key franchise series/programs and integrating research and strategy planning information into marketing plans and execution.


Responsibilities:

1. Manage all aspects of consumer advertising creative and promotional development for Planet Green franchises to build audience viewership and reinforce core brand attributes.
2. Contribute to broad Planet Green brand and sub-brand promotion priorities and positioning recommendations to support business plan goals and ratings and revenue goals.
3. Lead partnership development and coordinate execution. Identify and champion strategic cross-department (such as: press, international, affiliate sales, ad sales) and cross-business unit (Including: on-line, retail, publishing, licensing, home video, etc.) marketing tie-in efforts for maximum positive brand impact, marketplace visibility and revenue generation.
4. Devise and implement creative strategies (incorporating relevant program production/program development insights) and development timelines, working closely with on-air producer counterpart and media strategy/promotion group, supervisor and senior management.
5. Direct creative work done by internal Design Group and multiple external creative partners and collaborate with key internal Networks divisions and business units to ensure consistency of key communicated messages
6. Integrate (and initiate, as appropriate) primary and secondary research with goal of deeper understanding of consumer target motivations and characteristics. Analyze campaign ROI, and oversee production budget associated with campaigns managed.

Requirements:

' At least 3-5 years experience in marketing/advertising position.
' Bachelor''s degree in related field or an equivalent combination of skills, training and hands-on experience.
' Proven project management and strategic marketing skills including budget management and analysis.
' A keen analytic leaning but also possess a creative flare.
' Ability to multi-task while prioritizing workloads.
' Self-starter but collaborates well in a team environment.
' Attention to detail.
' Excellent written and verbal communication skills.
' Interest or experience in green living is a plus. Passion about the environment is a must.
' Must have the legal right to work in the United States.