Channel Marketing Manager: EMC Corp.

Channel Marketing Manager

The Channel Marketing Manager role is a full-time position at EMC in the Content Management & Archiving (CM&A) group. The Channel Marketing Manager is responsible for planning, developing and executing channel (reseller and distributor) marketing programs to further strengthen CM&A channel partner sales in diverse geographies and markets.

Responsibilities include working cross-functionally and coordinating with global teams to build stronger partner sales and marketing opportunities as well as assisting with the process of partner on-boarding and enablement to support overall channel program goals.

RESPONSIBILITIES:
· Translate CM&A channel sales goals and market opportunity analysis into actionable channel marketing plans and marketing programs.
· Collaborate closely with product marketing and channel sales management to assess and prioritize the global market opportunity for products sold through the channel.
· Create and manage channel marketing plan, to support product and sales goals.
· Plan and execute channel marketing campaigns with and for channel partners to create awareness and generate demand for the CM&A product portfolio.
· Identify and deploy multiple marketing vehicles (i.e. online and in-person events, channel newsletters, online communities) to provide channel partners with sales and marketing enablement materials.
· Leverage co-op and market development funds with partners to implement targeted marketing programs.
· Work in conjunction with international marketing teams to ensure that all programs have the opportunity to be applied to different theatres.
· Interface with PR, analyst and customer success teams, as needed, to review, develop and coordinate content for PR and analyst activities in local markets.
· Evaluate, track and report on success of channel marketing programs.
· Solicit and manage contracts with third-party vendors to execute effective marketing programs and campaigns on-time and within budget.
· Identify and solicit partner participation in EMC events, sales meetings, and industry events.

ESSENTIAL POSITION REQUIREMENTS:
Candidates should have a BS or equivalent in business, MBA preferred, with at least 5 years of relevant experience. Additionally, the ideal candidate will have:
· 5+ years experience with partner or channel marketing programs, with preference for experience with channel reseller programs
· Solid industry/market/technology knowledge
· Strong operational command of the business
· Excellent communication and presentation skills
· Proven strategic planning abilities and ability to problem solve
· Ability to influence others to achieve results
· Strong organizational and project management skills, results-driven
· The initiative to work independently in a self-directed environment
· A passion to establish and maintain positive relationships with partners
· Creativity, enthusiasm and a desire for continuous improvement

POSITION DURATION & ADDITIONAL REQUIREMENTS:
· Full-time
· Up to 20% travel required.


EMC is an Equal Employment Opportunity employer that values the strength diversity brings to the workplace.

EMC does not accept unsolicited Agency Resumes. EMC will not pay fees to any third party agency or firm that does not have a signed "EMC Agency Fee Agreement."

EMC Corporation (NYSE: EMC) is the world's leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. Information about EMC's products and services can be found at www.EMC.com.

If you're looking to make a difference, not just in technology but wherever people live and work, to advance what's possible and move the world forward, to work with the sharpest minds in information-come to EMC. And if you're looking for greater balance in your life, we can help there too with healthy work styles, full tuition reimbursement, personal wealth-creation support, and unlimited opportunities to do important and exciting work in IT. For more information on careers at EMC and to apply, click here.

EMC values an inclusive work environment where every employee is encouraged to share their ideas and talents, so we can leverage our diversity. From our diversity, EMC draws the strength to be a world-class company.

EMC is committed to creating an environment of inclusion that has many dimensions-cross-geography, cross-organization, and across traditional lines of difference, such as gender, sexual orientation, ethnicity, and race.

Thanks,
EMC Team