Product Marketing Manager: ArrayComm

Product Marketing Manager

ArrayComm LLC, headquartered in San Jose , CA , is the world leader in commercial multi-antenna signal processing (MAS) software. As wireless operators pursue revenue growth from services beyond voice, their demands for performance improvements from their wireless devices and networks are ratcheting ever higher. ArrayComm develops and deploy its A-MAS software in base stations and client devices around the world to help the wireless industry improve coverage and capacity, reduce costs and improve the overall wireless user experience. Our MAS solutions for broadband data and voice applications define the state of the art.

ArrayComm is seeking an experienced Product Marketing Manager to play a pivotal role in our Product Management organization and to work closely with our parent company’s Marketing Communications team to facilitate the widespread adoption of advanced multi-antenna signal processing software solutions for wireless communications. This individual will be our expert on the market landscape and, using market research, competitive and customer analysis and other tools, will ensure we understand market direction and trends and are ready with the right products at the right time. This person will also work to develop the message content regarding the features and benefits of our products and will partner with Business Development and Marketing Communications to ensure this information is effectively communicated to the company's partners and customers, including wireless infrastructure and subscriber equipment manufacturers as well as component suppliers and wireless carriers.

Specific responsibilities include:

• Conduct and/or secure market research, information on market segment growth, trends in wireless technologies as well as competitor and customer analyses. Provide the company guidance on observed trends and market direction
• Manage the product messaging by developing feature/benefit statements and other materials that positively position our product versus competitor and alternative development approaches
• Work with our parent company’s Marketing Communications team to develop necessary marketing collateral and materials for trade shows, presentations and seminars
• Manages internet content (web site, search engine, Wikipedia, web forums)
• Promote the product with customers, technology partners, media and industry analysts
• Prepare marketing presentations, content for press releases, and white papers and ensure proper placement of each
• Identify and develop an action plan to effectively utilize promotional and public relations opportunities
• Generate customer testimonials from beta tests and field trials

Qualifications for this role include the following:

• BA in Marketing or a technical degree in Electrical or Computer Engineering and/or a related field focusing on wireless communications is required, MBA preferred
• At least 7 years experience in Product Marketing, with an emphasis on marketing technology products. Specific experience marketing wireless embedded software products is a big plus
• Experience developing product messaging as well as writing white papers and presentations for a highly sophisticated technology product
• Understanding of the value proposition, competitive landscape and alternate marketing approaches for wireless infrastructure and subscriber products
• Flexibility, versatility, and strong multi-tasking abilities will be required
• Excellent written and verbal communication skills, influencing skills and the ability to work with and drive cross functional teams
• Must be willing to travel both domestically and internationally, up to 25-30% time

ArrayComm is seeking a dynamic individual who is flexible, independent, and can successfully navigate multiple competing demands. The successful candidate will receive a highly competitive salary and a comprehensive benefits package. Just as important, ArrayComm offers a stimulating, dynamic, and culturally rich work environment. For immediate consideration, please apply through the HotJobs website or send a cover letter and resume directly to jobs@arraycomm.com.