Title: Web Metrics Tagging Technical Consultant
- Web Marketing department is seeking a highly motivated Technical Consultant with a passion for web development and web analytics.
Experience:
- Omniture’s SiteCatalyst, and Discover OnPremise (Visual Sciences) tools is preferred.
- Proficient in java script, HTML and have experience implementing web analytics tags.
- Liaise between web marketing business team and the web development team.
- Take an active role in ensuring all pages and events are tagged
- Modifying the java script when needed
- Managing the quality of the tags and also will have the opportunity to work with the web development team to build a scalable tagging methodology across all pages.
Primary Responsibilities Include:
• Collaboration with Web Marketing’s web analytics team, conduct analysis, modify and develop tagging implementation guidelines.
• Train web content managers on how to tag according to the implementation guidelines.
• Work with the web development team to implement a scalable tagging methodology into the development framework, one where there is as little human effort from the web content developers to manage .
• Lead multiple projects, manage daily client integration and identify opportunities for additional tagging efficiency opportunities.
• Work with the Web Marketing business unit to convert the business reporting requirements into technical tagging requirements.
• Create and document, standards and processes for tagging .
• Manage the implementation process with the vendor and business unit for target delivery, overview of tagging specs and testing, quality assurance (trouble shooting issues).
• Collaborate with external partners and agencies to assist with tagging implementation
• Manage policy guidelines .
• Troubleshoot technical issues.
• Ability to identify key needs or gaps and provide leadership to close those gaps.
Qualifications:
• Bachelor’s degree in computer science, marketing, business management or a related field; MBA preferred.
• 4-7 years experience in web development, javascript, HTML, DHTML, IBM WebSphere, AJAX, and Web 2.0
• Web analytics, or digital marketing experience preferred but not necessary.
• Proven ability to successfully manage projects.
• Proven experience and success implementing Omniture (SiteCatalyst), Visual Sciences (DiscoverOnPremise) tags, Unica tags.
• A/B testing, math, statistics, interpretation skills a plus.
• Exceptional oral and written communication skills.
• Global mindset and ability to think across disciplines, industries, business requirements, etc.
• Detail-oriented and keen problem-solving abilities.
• Handles multiple tasks, switches priorities and focuses as needed.
Please send your Word-version resume to jobs_ioc_0508@artizen.com.
Thank you.
