Marketing Manager: Patio Enclosures, Inc

Patio Enclosures, Inc. seeks an experienced executive to head its Marketing Department.

Candidate must be have at least a Bachelors degree (preferably in Marketing or related field) and have a minimum of five years experience in managing a team in an Advertising and/or Marketing Department or at an Agency. The candidate must be computer literate and experienced in analyzing data, budgets, demographics, research, and market trends. The candidate should also have experience in development of advertising and marketing programs for existing and new products. Experience in both creative development and production of TV, radio, newspaper, digital advertising, website and other forms of media and advertising is required. Experience with multiple retail locations, dealer/franchisee networks and home improvement industry a plus.

The position’s responsibilities will include:

· Provide marketing leadership for the entire company

· Actively participate in the marketing planning and budgeting process

· Analyze the demographics for each product line and develop appropriate marketing strategy for each.

· Coordinate the development of appropriate creative to meet strategy

· Develop media strategy and Oversee media buys with Agency

· Oversee internet advertising and company web site.

· Coordinate trade show including both participation and show materials.

· Establish appropriate programs for multiple product lines and dealer, franchise, and company-owned operations.

· Monitor competitors’ marketing efforts

· Analyze marketing efforts to ensure appropriate ROI

Position is located in Macedonia , OH, in the Cleveland area. [Local candidates only –or- relocation provided.]

Send resume which should include experience and salary history.