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Product Manager: Becton Dickinson & Company (BD)

Responsible for product management activities required to implement and administer Business and Unit objectives. Develops and maintains product marketing plans to produce maximum sales, growth and profitability. Establishes and maintains a strong competitive position through strategic and tactical identification of marketing opportunities. Develops marketing promotional and communication programs. Establishes, implements and maintains "best practices" in product management. Primary role is brand management, supporting product development activities associated with line extensions and next generation products. Actively participates in the development of the product line and platform global strategies.

1. Manage regional marketing activities and related budget supporting Medical Surgical platform team and product management for assigned product lines
including:
· Market research - market size, market share
· Market sensing - customer needs, requirements,
· Environment - trends, competitors
· Marketing communications - advertising, promotions, e-marketing
· Sales support and training
· Meeting strategy - trade shows, conventions, conferences.
· Public relations strategy
· Demand and financial forecasting

2. Develop an understanding of plant production and capacity issues. Will work with manufacturing team to minimize product issues (product delays,
backorders, quality issues, etc.) Develops and makes recommendations on product sales forecasts and production inventory issues to Demand Consensus.

3. Monitor competitor issues, business and economic data (medical journals), industry and trade journals/statistics, sales trends, market research, and on-going
intelligence from both internal and external sources. Create communication vehicle to meet requirements.

4. Employs market research tools as required to identify and interpret changing attitudes, demands, and customer needs, competitor issues, sales force needs,
distributor relationships and national account issues and submit results. Monitor business and economic data (medical journals, MIS), industry and trade
journals/statistics, sales trends, market research, and on-going intelligence from both internal and external sources. Create communication vehicle to meet
requirements.

5. Develops product line Strategic Operating Forcast objectives and strategies.

6. Ensure timely communication to appropriate marketing and sales personnel relating to promotional materials and development of effective sales aids and
clinical education support materials.

7. Work with product development team to maintain product development funnel. Will provide market feedback and analysis on market potential for new
products in any worldwide market. Assists in planning to meet all marketing phase gate requirements in BD's product development process. Will help plan
and coordinate all product launch activities.

Minimum Education:
MBA

Minimum Experience:
Suggested minimum of 3 years of business experience in the medical device industry with a minimum of 2 years in product and/or market management. Business experience may include marketing, sales, sales training, business development

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